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The Startup Marketing Desk

Strategies to get new businesses, products and ideas off the ground.

Startup Marketing Plans for New Businesses, Products and Services

Do you need a startup marketing plan to support the launch of your new business? 

Most business owners cite marketing challenges – not cash flow – as the reason “why” their startups failed.

Developing comprehensive startup marketing plans to support new business launch is critical to success, yet it’s often overlooked. Our new business and startup marketing plans include:

  • Budget-based formal business plan or formal marketing plan
  • Marketing calendar laying out specific activities
  • Identification of target audiences and potential market share
  • Creating buyer personas and persona-based marketing strategies
  • Competitive marketplace analysis
  • Goals and measures to help you track business launch success

We can provide you with an industry-specific, location-based tailored startup marketing plan. Even if you already have a plan, we can review it and provide you with additional research and ideas to make your plan stronger, looking for both quick wins that can help your new business right away as well as long-range strategies that will help your company continue to grow over time.

If you’ve already launched your business, it’s not too late! We’ll take your initial marketing plan and help you add to it so that a slow start doesn’t lead to a stall.

Startup Marketing Services 

We would be thrilled to partner with you, providing startup business marketing services along side you and your team to help your new company get off the ground and start growing.

We don’t mind starting small if your budget is small, and we’ll help you get some early wins that enable you to increase your marketing budget and expand reach, build brand awareness and land new customers.

Marketing Plans to Launch New Product and Services

Sales of new products and services will take off more quickly if you prep the market and give them mini-marketing plans of their own.

We would be happy to help you build or improve your new product launch strategy, offer feedback and help you identify the audiences and marketing channels where your new services and products might get their best initial lift off.