Growing your Salon on a $100 Marketing Budget is Elizabeth Kraus’ newest salon mini-marketing guide with the “how to” to help with growing a salon using word of mouth, SEO, networking and email marketing is available on Amazon.com in print and digital formats.
In “Growing Your Salon on a $100 Marketing Budget” I lay out a salon marketing plan that accounts for the most effective marketing channels and show you what I would do “if it were me” to achieve brand awareness, client acquisition, customer education, referrals and more. This guide can be used by salon owners with any type of business model and can be used equally well by salon suite, booth renters, stylists who want to build a book of business and other independent beauty pros.
Yes! I’ll tell you in detail how I would spend a $100 marketing budget over the course of one month, showing you a detailed plan for social media (including a month’s worth of sample social posts), email marketing, how to add content to your website that helps your salon get found online, and talk about the different ways networking and memberships can help you grow. I’ll get the job done quickly (this book is less than 50 pages long) and my plan will be on-budget and require less than half of the time-investment small business owners usually spend on marketing each month.
This salon marketing guide was created after I did a presentation at my local Chamber – The Chamber Collective in Bonney Lake, on how to market a business on $100 a month. The presentation was so well received that I decided to expand the guide with examples created for a fictitious hair salon so that readers could see how all the pieces fit together when it comes to using the most effective marketing channels in the most effective – and efficient – ways to promote a salon, stylist’s, salon suite’s or booth renter’s professional beauty services.
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Use the link below to purchase a print copy of the book.