Social Media, Strategy and Optimization

Let’s face it, keeping abreast of all the changes, best practices and strategies needed to get real marketing ROI from social marketing efforts takes a lot of time — and so does posting! We can help you with social media in many ways:

  • Branded business profile pages
  • Posting strategy
  • Publishing calendar
  • Automated posting
  • Social listening
  • Brand reputation management
  • Content and audience discovery
  • Competitive research

Effective Social Marketing Strategies

Just being present on social networks isn’t enough. You have to post updates and those updates have to be meaningful to your intended audiences. We can help you:

  • Integrate your website, email, blog and social marketing efforts
  • Align social marketing to your target markets and ideal buyer types
  • Decide which posts you should promote with paid social
  • Set specific goals, track and report results

Social Profile and Post Optimization

Believe it or not, when your profile pages and updates are optimized for search, your brand’s social posts can show up in search results right along with other web content.

Our team have thousands and thousands of social followers; in part, because we understand how to maximize the space available on our social profiles. We can help you optimize your business pages and profiles so they get found in online and social platform search, and help you convert prospects once they arrive.

We’ll help you set up goals for your social profiles and develop reports that show you how well your social strategy is working; using Google Analytics, social network insights and other reporting tools.