7 Ways Video Editors Can Improve Your Social Media Marketing
Social media marketing is effective, and brands spend big money to ensure they can reach their target audiences, but not everyone gets it right. To know how video editors play an important role in social media marketing, it is important to know what role video plays in social media.
To run a successful social media marketing campaign, you need to invest in the right tools. This guest post from invideo.i0 explains how an online video editor can help you lay out a flawless social media marketing campaign plan.
Experiment using different video lengths
While there is no golden rule when it comes to the ideal video duration, a lot depends on the type of video you’re working on. Test runs and variations using videos with different lengths can help you determine what works best for you. Experimenting with different lengths will help you figure out what your audience prefers, which is great when it comes to making more videos they want to see. These recommendations come from the biggest social platforms, using the most popular formats.
Optimize for autoplay
Social networks like Twitter, Facebook, and Instagram all use autoplay as a feature. When users scroll through their news feeds, your video automatically plays as it passes over their screen. This encourages users to watch your video because it’s already playing. It’s an interesting and effective way to grab eyeballs.
Target mobile campaigns
Teaming up an autoplay video campaign with mobile targets can help prevent data overages that could lead to the untimely death of an otherwise successful video series. Since consumers are typically less prone to watch autoplay videos on their phones, you could run longer video sessions (2-3 minutes instead of 30 seconds) on desktop and target only mobile users to see if that increases your numbers. This tactic also helps filter out autoplay-disabled users who might otherwise have been active watchers within the 30-second campaign (as opposed to watching it after).
You can also use subtitles. Adding video subtitles lets you reach out to more users and helps your brand have a universal and inclusive appeal; something everyone is striving to achieve. Subtitles allow users to watch your videos on their smartphones even if they’re in a situation where they can’t play the accompanying sound (like an office, for example).
If you know your audience is likely to have their browser open while they’re using other devices, make sure your website can be accessed by all members of that audience. Video subtitles are a simple way to reach out and help people who may be dealing with communication barriers such as those with hearing impairments, those in a loud area, or children exposed to background noise.
Broadcast Live
“Live broadcasting” is one of the most innovative features included in Facebook in recent years. It allows you to address followers as your personal audience. This feature has really changed the way we use social networks.
Businesses can take advantage of the popularity of Facebook Live by using its capabilities for themselves, whether on a profile or a page, or even through an app. There are numerous ways businesses can use social media to broadcast live videos on Facebook – from questions-and-answers at conferences to posting excerpts from speeches or events.
Catch the audience’s attention as soon as possible! The first 10 seconds of a video directly influence whether users will watch it or not. Vine proved that even a 6-second video can grab viewers’ attention and pave the way to brand success.
Create tutorials
Tutorials are videos that involve teaching viewers about concepts, tricks, instructions, or lessons. Not all tutorials are difficult and arduous. A quick tutorial on how to make an egg-white omelet would be an example of a simple-to-follow tutorial. Other tutorials would be more complex like a seven-layer trifle. You should use videos to showcase nearly anything about your business, from products and services to your brand story or processes.
Try to be human
Videos can trigger an emotional response from viewers. When your videos appeal to the empathy and sympathy of potential customers, that’s when you’re most likely to capture their interest quickly.
Compelling user-generated visual content can set you apart from your competitors while building loyalty with your audience. It’s not just about eye candy; emotionally evocative video marketing is also designed to elicit a specific response from viewers, based on carefully crafted story-telling that stirs up feelings as part of the narrative of the video itself.
Using video scripting allows you to evoke more than a one-time temporary feeling like watching a movie; it allows you to create multiple videos with different sentiments, or even emulate different characters in the same series – conveying messages that make your brand seem more personable and trustworthy in the process!
Use keywords to optimize search
Working with the search engine-friendly nature of social media can help you save a lot of time and effort, especially if you’re running a small business. Social networks are more like search engines themselves.
The text of your video content won’t show up in relevant searches, but the titles and descriptions you post with your video will. On all platforms, try to optimize for search, i.e., use key phrases and words to help users find your content. It’s also important to add relevant hashtags to Videos on Twitter and Instagram to boost the searchability of your video and its content.
Conclusion:
YouTube is the second-largest search engine in the world and Facebook is the second-largest social networking site. This means a video is a perfect way to share your message with your market.
With the help of a video editor, you can create a video that will resonate with your target audience. A video editor will be able to help you with whatever the task may be, whether it’s editing a video to fit the social media platform requirements, creating thumbnails, or creating a custom watermark to brand your video.
Guest post courtesy of invideo.io Best Free Video Editing Software