Get New Clients with 6 Real Estate Agent Marketing Ideas
Real estate is booming right now and as a new real estate agent, you need to get out there and stand out because there are millions of agents who are vying for the same clients as you. Fortunately for you, you’ve stumbled on this list of tips—with our tips, you’ll learn how to market yourself as a real estate agent and get more leads than ever.
Let’s get started!
Create a social media presence
It seems like everything revolves around social media, doesn’t it? You could rely on old-fashioned marketing tactics, but one of the easiest (and cheapest) ways to reach your target client base is to create a social media presence. But, it isn’t enough to just have a social media presence, you need to engage and be active (share real estate articles, promote properties, answer questions about the local market, etc.) within your community.
Build a website for blogs and property listings
A website is an incredibly useful tool not just to get your name out there, but to have a complete catalog of your active listings and provide clients with information, tips, and advice in the form of shareable blog posts. Also, when you’re designing your site, you should use photographs of the areas you do business in. You aren’t just selling the property, you’re selling the neighborhood and the way of life in that neighborhood.
Add social media buttons on property listings
Many home buyers start their house hunting journey by browsing online listings. Not only do house buyers shop online, but people also share properties all the time! Social media sharing buttons are a great addition to your property listings because it makes sharing easier, which is almost like free advertising!
Watch the competition
The hardest part of being a new realtor is the competition. If you want to stay a few steps ahead, scope out what other realtors in the area are doing and try to improve on it. Let’s say they have a home affordability calculator that helps new buyers get a ballpark idea of what they can afford. You can go one step further by offering the latest interest rates in the area. You could offer a net proceeds calculator so sellers can get an idea of how much of a profit they could see upon the sale of their home.
Make yourself easily accessible
It’s understandable that you may not want to take calls 24/7, but if you’re a new agent trying to get as many new clients as you can, you will want to be easily accessible. You can do this by using social media messaging systems, text messaging, email, or have a form where potential clients can set an appointment for interviewing a realtor (you!). Just make sure that you have some kind of indicator about how long they may have to wait for a response (the shorter the wait, the better).
Hire a professional photographer
Your smartphone may have a camera that takes great selfies, but you don’t want to use your phone when taking photos for your property listings. A professional photographer knows how to capture the beauty of the property while minimizing the not-so-great features.
Trying to make a name for yourself in the real estate industry isn’t as hard as some people would have you believe. With savvy marketing tips and knowing who your target client is, the easier it’ll be!
Written by: Evette Zalvino
Evette Zalvino is an experienced Freelance Writer with a demonstrated history of working in the writing and editing industry. Evette is a strong media and communication professional skilled in creating engaging blog articles for the lovelorn reader.
