The 2021 Salon Marketing Calendar by Elizabeth Kraus marks the 12 year anniversary of her first salon marketing calendar. Over the years these calendars have evolved with and to better reflect the professional beauty industry, including the incredibly diverse makeup of salon businesses, regionally, which run the gamut from large fully commissioned / salaried salons to salons fully staffed by booth renters and over the past 7 or so years the emergence of salon suites.
The salon marketing calendar might needs to be relevant to the solo-preneur (booth renters and salon suite owners) as well as salons who might even have dedicated marketing staff in order to be practical. So its ideas and advice doesn’t rely on big budgets or lots of paid advertising. Instead, salon professionals are encouraged to adopt systems for consistency, reminded to plan ahead in order to make the most out of seasonal and holiday sales opportunities, and presented with ideas they can make their own to attract and engage their unique ideal client types.