make under - not over - your brand

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So often we make the mistake of thinking that our brand needs…

Using Makeunder Makeovers to Build Business in the Salon and Spa

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“Makeover” is an interesting word. Commonly used as a noun,…

10 ways to find out what your customers (really) want

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August 4th is National Pampering Day. According to thefreedictionary.com:…

Back to School: Get your Smurf on this Summer

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Searches that led people to my blog this week demonstrate that…

Marketing Caution: Objects in mirror are closer than they appear

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Yesterday was a road-trip day, driving from Fond du Lac, Wisconsin…