Are You Selling Salon Services or Outcomes?

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Do salons sell hair cuts or hair styles?  We’re always talking…

3 Ways to Set a Salon Apart From the Competition

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“Art begins in imitation and ends in innovation.”  Mason…

What’s So Special About You? Finding a Marketing USP

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Do You Know What Sets Your Business Apart from the Competition? Most…

7 Bad Marketing Ideas for Salons: Make Sure Your Marketing Doesn’t Work

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7 Bad Marketing Ideas for Salons and Spas: Seven Ways to Make…

Tipping Points and Starting Points in Small Business Marketing

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Tipping Points and Starting Points in Small Business Marketing Most…

What to do When Your Small Business Marketing Comes to a Grinding Halt

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Even when you love marketing, if you’re a single shingle, small…