5 Ways to Woo Customers Back When They’ve Gone | Customer Retention

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Using these five marketing strategies, you can win back some of the customers you thought you lost, revitalize relationships with all your customers and improve client retention rates.

5 Ways to Keep Employees From Hating Their Jobs | Employee Engagement

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Seven out of ten people aren't all that interested in their jobs. Find out what it’s costing your business, and take advantage of these five ways to impact employee engagement for the better.

Marketing Strategies: A Good Cause = Competitive Advantage

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A recent survey reveals that just about every type of business would benefit - big time - when it comes to improving marketing ROI if they simply support a good cause.

5 Ways to Use Customer Testimonials in Word of Mouth Marketing

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Make it as easy as possible for your customers to talk about what they love most about your business! Here are five ways to use customer testimonials to generate real word of mouth marketing results.

Marketing Plan: How to Write a Compelling Vision Statement

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Vision statements run the gamut from boringly generic to inattainably specific – and everything in between. Get it wrong and run the risk of being pointless - and producing passionless patrons. But get it right and you can inspire your employees and engage customers as never before.

Got Fans? 5 Ways to Ramp Up Your Customer Loyalty Program

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Got fans? You should – and you could – if you learn to think like big leaguers. Instead of looking for marketing ideas that can help you bring in one new customer, one new client or one new patient, think about ways to improve retention and build client loyalty and referrals, instead!

Boost Profits, Beat Customer Expectations by Offering the Unexpected

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Are you looking for new marketing strategies that will help you attract new customers or increase the average sales ticket?

Salon Marketing: 4 Innovative Ways to Attract New Clients

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As a salon professional, your true value proposition lies in what you bring to the table that no one else can offer, and it’s the same for a salon business.

Stop Discounting! 5 Groupon-Free Marketing Ideas for Salons and Spas

Thinking that big discounts are the key to attracting new salon clients? Find out why trying to jump-start growth with a strategy that reduces profits could be a risky proposition.

Small Business Marketing Begins - and Ends - in the Bathroom

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What's your business' attraction factor? Resources spent investing in pursuit of genius products, services and marketing can all be wasted, if a business fails to ensure that they will actually be attractive to those new customers when they walk in the door.

Salon Marketing: Get New Clients Using Social Media Contests

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If you want your salon's social content to get shared and help you attract new clients, make sure you include the secret ingredients – things people love – that can take your social media marketing from mundane to meteoric.

9 Ways to Make Sure You (Always) Live Up to Customer Expectations

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If you fail to manage customer expectations, you may find that while you believe your business performed well, your clients don’t agree. Find out how to create a scenario where your business can always exceed customer expectations.

Branding Tips from the Cola Wars: Will Your Brand Pass a Taste Test?

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Key takeaways from the cola wars you can use to build a small business brand that is strong enough to pass a brand 'taste test' when you go head to head with competitors.

Slow Down! 8 Ways to Improve the Customer Journey and Boost Sales

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The sales process consists of capturing the buyer’s attention, persuading them to buy, and closing the sale. But too often, marketing and sales are focused on closing, without having captured the attention and trust of buyers, first.

Salon Valentine's Day Services for Women, Men and Couples

Reblogged from les nouvelles esthetiques and spa - American Edition | Valentine’s Prep Services to Fulfill Your Guests’ Desires…And Pack your Appointment Book!