Blog, News and Recent Projects - Marketing Ideas for Small-Mid Size Businesses

5 Ways to Keep Employees From Hating Their Jobs | Employee Engagement

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February 20

Seven out of ten people aren't all that interested in their jobs. Find out what it’s costing your business, and take advantage of these five ways to impact employee engagement for the better.

Marketing Strategies: A Good Cause = Competitive Advantage

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February 19

A recent survey reveals that just about every type of business would benefit - big time - when it comes to improving marketing ROI if they simply support a good cause.

5 Ways to Use Customer Testimonials in Word of Mouth Marketing

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February 17

Make it as easy as possible for your customers to talk about what they love most about your business! Here are five ways to use customer testimonials to generate real word of mouth marketing results.

Marketing Plan: How to Write a Compelling Vision Statement

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February 12

Vision statements run the gamut from boringly generic to inattainably specific – and everything in between. Get it wrong and run the risk of being pointless - and producing passionless patrons. But get it right and you can inspire your employees and engage customers as never before.

Got Fans? 5 Ways to Ramp Up Your Customer Loyalty Program

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February 9

Got fans? You should – and you could – if you learn to think like big leaguers. Instead of looking for marketing ideas that can help you bring in one new customer, one new client or one new patient, think about ways to improve retention and build client loyalty and referrals, instead!

Boost Profits, Beat Customer Expectations by Offering the Unexpected

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February 8

Are you looking for new marketing strategies that will help you attract new customers or increase the average sales ticket?

Salon Marketing: 4 Innovative Ways to Attract New Clients

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February 7

As a salon professional, your true value proposition lies in what you bring to the table that no one else can offer, and it’s the same for a salon business.

Stop Discounting! 5 Groupon-Free Marketing Ideas for Salons and Spas

February 3

Thinking that big discounts are the key to attracting new salon clients? Find out why trying to jump-start growth with a strategy that reduces profits could be a risky proposition.

Small Business Marketing Begins - and Ends - in the Bathroom

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January 31

What's your business' attraction factor? Resources spent investing in pursuit of genius products, services and marketing can all be wasted, if a business fails to ensure that they will actually be attractive to those new customers when they walk in the door.

Salon Marketing: Get New Clients Using Social Media Contests

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January 31

If you want your salon's social content to get shared and help you attract new clients, make sure you include the secret ingredients – things people love – that can take your social media marketing from mundane to meteoric.

9 Ways to Make Sure You (Always) Live Up to Customer Expectations

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January 30

If you fail to manage customer expectations, you may find that while you believe your business performed well, your clients don’t agree. Find out how to create a scenario where your business can always exceed customer expectations.

Branding Tips from the Cola Wars: Will Your Brand Pass a Taste Test?

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January 29

Key takeaways from the cola wars you can use to build a small business brand that is strong enough to pass a brand 'taste test' when you go head to head with competitors.

Slow Down! 8 Ways to Improve the Customer Journey and Boost Sales

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January 27

The sales process consists of capturing the buyer’s attention, persuading them to buy, and closing the sale. But too often, marketing and sales are focused on closing, without having captured the attention and trust of buyers, first.

Salon Valentine's Day Services for Women, Men and Couples

January 25

Reblogged from les nouvelles esthetiques and spa - American Edition | Valentine’s Prep Services to Fulfill Your Guests’ Desires…And Pack your Appointment Book!

5 Resources to Inspire Your Valentines Day Marketing Campaigns

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January 23

The Valentine’s Day marketing campaigns you run in the weeks ahead could boost revenues if you do what it takes to get the attention of your target audiences, woo them and win their business.

Customer Service: Are You Serving Customers - or Guests?

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January 23

The words you use have branding power. When it comes to your business, do you have customers – or guests? And which is better for your brand?

News and Content

5 Ways to Keep Employees From Hating Their Jobs | Employee Engagement

Marketing Strategies: A Good Cause = Competitive Advantage

5 Ways to Use Customer Testimonials in Word of Mouth Marketing

Marketing Plan: How to Write a Compelling Vision Statement

Got Fans? 5 Ways to Ramp Up Your Customer Loyalty Program

Boost Profits, Beat Customer Expectations by Offering the Unexpected

Salon Marketing: 4 Innovative Ways to Attract New Clients

Stop Discounting! 5 Groupon-Free Marketing Ideas for Salons and Spas

Small Business Marketing Begins - and Ends - in the Bathroom

Salon Marketing: Get New Clients Using Social Media Contests

9 Ways to Make Sure You (Always) Live Up to Customer Expectations

Branding Tips from the Cola Wars: Will Your Brand Pass a Taste Test?

Slow Down! 8 Ways to Improve the Customer Journey and Boost Sales

Salon Valentine's Day Services for Women, Men and Couples

5 Resources to Inspire Your Valentines Day Marketing Campaigns

Customer Service: Are You Serving Customers - or Guests?

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