


4 Innovative Salon Marketing Ideas to Attract New Salon Clients
Want to attract more new salon clients, and engage the ones you…

6 Ways Your B2B Website Can Become a Lead-Generating Machine
No B2B marketing plan is complete without a website, because…

Bad Things Happen When You Ignore Your Customers - 5 Customer Experience No-No's
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If customers feel ignored, insignificant, uninformed, left out…

6 Ways Marketing with Special Offers Can Hurt Your Brand
Discounting — extending special offers as a marketing tactic…

Referrals, Reviews and Other Benefits of Reciprocity in Business
Social psychology experts assert that one way to get what you…

Marketing Ideas for Starting Over in a New Salon
Generating Word of Mouth Marketing When You're Starting Over…

Marketing Strategies: If You Want More Ideal Customers, Get Greedy
Have you heard of the Pareto Principle? Named after Italian…

Is This Disorder Derailing Your Marketing ROI?
There is a serious but all-too-common disorder that could be…

Do You Have the NEW Salon Word of Mouth Marketing Machine?
Understanding the power of your website and the internet when…

Are You Trying to Cut Hair Without Scissors?
Are You Trying to Cut Hair Without Scissors?
Sooner or later,…

Are You Selling Salon Services or Outcomes?
Do salons sell hair cuts or hair styles?
We’re always talking…

3 Ways to Set a Salon Apart From the Competition
“Art begins in imitation and ends in innovation.” Mason…

What’s So Special About You? Finding a Marketing USP
Do You Know What Sets Your Business Apart from the Competition?
Most…

7 Bad Marketing Ideas for Salons: Make Sure Your Marketing Doesn’t Work
7 Bad Marketing Ideas for Salons and Spas: Seven Ways to Make…

Customer Experience: The 13th Way to Cheat at Marketing is Eliminate the Wait
One of the fastest ways you can undermine your customer promises…
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