Generating Word of Mouth Marketing When You’re Starting Over in a New Salon
My good friend, Dawn Taylor has been responsible for a significant portion of insights that find their way into my writing when it comes to salon marketing ideas, so I’m not surprised that she’s just inspired another good salon marketing idea for stylists who find themselves starting over in a new salon.
Incidentally, the Seattle area’s loss is Tustin, California’s gain. If you need a great stylist near Huntington Beach or are looking for a salon in Tustin, CA, give Nova Vita Salon at 13011 Newport Ave in Tustin CA a try. Ask for Dawn Taylor – she is one of the best colorists, hair stylists and friends you’ll ever make.
If you are starting over in a new salon, especially if you’ve moved far enough away that it’s impractical for your old clients to continue to patronize your salon, it may feel like you’re starting out all over again.
And starting out all over again can be hard, especially if you’ve been a successful stylist with relatively full books thanks to word of mouth marketing. You might not even have a lot of personal marketing tools in place yet.
Solving the problem of getting word of mouth marketing when you’re starting over in a new salon isn’t going to be as difficult as you think. So how do you get word of mouth marketing as a stylist in a new salon or a new town where no one knows what you can do?
Simple. Ask your clients for testimonials. Your former clients. Ask 10 of your best former clients to write up a short 3-4 sentence testimonial about the quality of your work. How you made them feel during their appointments. How they looked and felt after their appointments. What they’ll miss most about you.
And use these testimonials on your Facebook page, your website bio and in your new marketing collateral – your postcards, menu of services, and even on your business cards. People don’t know whether they can believe you, but when there are real people telling them about the results that you produce and how they feel after their appointments and even about what kind of person you are – how much you meant to them and how much they’ll miss you – now that has word of mouth marketing power!
Dawn, I miss you but even more than that I am so grateful to God for bringing you into my life for the season you were there. Knowing you didn’t just make me look better, it made me better. Over the years you’ve given me great hair color, great hair styling, great hair cuts and the most important brow wax anyone ever had – but more than that, you gave me the feeling that there was someone in my corner who wanted good things for me in my life. I love you, girl!