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Marketing Strategies: If You Want More Ideal Customers, Get Greedy

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Have you heard of the Pareto Principle?  Named after Italian…

When Stalking Customers is a Good Thing | Customer Acquisition Strategies

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January is National Stalking Awareness Month. I thought it would…

It’s 2012: Do You Know Where Your Ideal Client Types Are?

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Those of us who were kids (or adults) in the 1970s and 1980s…

Little White Marketing Lie #7: "We Should Talk About Our Business"

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If you’ve been in business very long, it’s likely you’ve…