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Does marketing own the customer experience?

Sorry, Marketing Doesn’t Own the Customer Experience

While many CEOs task Marketing with the responsibility of improving CX, they don’t always empower them to do so. Here are three ways to change that.
10 Customer Experience Fails Could Get Your Business Dumped by Valentines Day

10 Customer Experience Fails Could Get Your Business Dumped for Good

Lax customer service and punitive policies could lead to heartbroken clients; these 10 customer experience fails could get your business dumped for good.
5 Ways to Ensure All Employees Understand the Brand Experience Customers Expect - Infographic

5 Ways to Ensure All Employees Understand the Brand Experience Customers Expect - Infographic

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6 in 10 companies struggle to infuse brand identity into culture so all employees understand their ability to impact the brand experience customers expect.
5 ways to stop ignoring your customers during the customer experience.

Bad Things Happen When You Ignore Your Customers - 5 Customer Experience No-No's

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If customers feel ignored, insignificant, uninformed, left out…
5 ways to stop ignoring your customers during the customer experience.

Unhappy Customers Will Teach You the Most Important Things

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Your most unhappy customers are your greatest source of learning. - Bill…
5 ways to stop ignoring your customers during the customer experience.

Loose Bumpers, Branding and Business Momentum

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And as I popped my camera out to take a photo of this mini-van…
5 ways to stop ignoring your customers during the customer experience.

Microwave Popcorn and Word of Mouth Marketing

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It used to be that the bigger your business was, the more advantages…
5 ways to stop ignoring your customers during the customer experience.

Why Your Customers Aren't Impressed | Customer Experience

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Most businesses are born out of a sincere desire to better the…