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branding strategies

Branding Tips from the Cola Wars: Will Your Brand Pass a Taste Test?

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Key takeaways from the cola wars you can use to build a small business brand that is strong enough to pass a brand 'taste test' when you go head to head with competitors.
branding strategies

Reputation Management: 6 Ways to Look Good in an Industry with a Bad Reputation

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In the wake of the latest round of NFL player scandals, marketers are reminded that no matter how good a brand’s reputation is, it doesn’t take much to dismantle.