For Success in B2B Marketing Make Your Customer the Hero

Salon Marketing: 7 Take-Aways from Great Clips’ 40 Quarters of Growth

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Neither the Great Recession nor even the Polar Vortex had the…
branding strategies

Reputation Management: 6 Ways to Look Good in an Industry with a Bad Reputation

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In the wake of the latest round of NFL player scandals, marketers are reminded that no matter how good a brand’s reputation is, it doesn’t take much to dismantle.
For Success in B2B Marketing Make Your Customer the Hero

Branding: Could Your Customers Describe Your Business Any Better?

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If asked to describe your organization’s mission, vision, values,…
For Success in B2B Marketing Make Your Customer the Hero

For Success in B2B Marketing Make Your Customer the Hero

If you want B2B marketing success, growth and profitability,…