Social Marketing ROI Could Be Hiding in the Customer Journey

Not sure whether your social marketing strategy is producing…
Customer Referrals, Reviews and Other Benefits of Reciprocity

Salon Client Acquisition: Do you pick your clients or do they pick you?

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Whether you need to grow your client base or you are looking…
Use Social Listening to Discover Consumers Unmet Wants and Needs

Use Social Listening to Discover Consumers Unmet Wants and Needs

Once upon a time marketers had to convene focus groups or pay…
10 Ways to Generate Leads without Spending Money

10 Ways to Generate Leads without Spending Money

You might be surprised to find out just how many of the top lead-generating…
Brand Social Media - Keys to Success, Best Practices and Most Popular Content

Brand Social Media - Keys to Success, Best Practices and Most Popular Content

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From identifying the right social networks for your business…
5 Ways to Put Your Good B2B Reputation to Work

5 Ways to Put Your Good B2B Reputation to Work

A newly released study on what matters most to business buyers…
20 Brand Touchpoints that Can Seal the Deal - or Sabotage It

20 Brand Touchpoints that Can Seal the Deal - or Sabotage It

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These 20 brand touchpoints may well precede any interaction you…
4 Ms Hold Secret to Daily Deal Marketing Success

4 Ms Hold Secret to Daily Deal Marketing Success

Daily deal marketing sites like Groupon and LivingSocial provide…
Real Time Mobile Marketing - 6 Ways to Get Real Marketing ROI

5 Ways to Up Your Real Time Mobile Marketing Game

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With use of mobile devices constantly increasing for product…

So You Found a New Customer, Now What?

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Landing a sale is not the end-game, it’s the beginning. So…
How Pricing Strategies Affect Men vs Women in 12 Product Categories

How Pricing Strategies Affect Men vs Women in 12 Product Categories

Price is rarely the only consideration for US Consumers when…
It is more difficult to make your brand appealing to women than men. Six key brand characteristics could make your business more appealing to women.

6 Ways to Make Your Brand More Appealing to Women

Did you know? It is more difficult to make your brand appealing…
5 ways to stop ignoring your customers during the customer experience.

Bad Things Happen When You Ignore Your Customers - 5 Customer Experience No-No's

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If customers feel ignored, insignificant, uninformed, left out…
Customer Referrals, Reviews and Other Benefits of Reciprocity

Referrals, Reviews and Other Benefits of Reciprocity in Business

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Social psychology experts assert that one way to get what you…
Customer Referrals, Reviews and Other Benefits of Reciprocity

Marketing Strategies: If You Want More Ideal Customers, Get Greedy

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Have you heard of the Pareto Principle?  Named after Italian…