How much do your clients really know about your salon, your skills, your education, your salon professional retail and backbar, your salon’s referral and rewards opportunities? All the things your salon clients don’t know can mean your salon is losing business and sales and leaving money on the table, in the process. What your salon […]
About Elizabeth Kraus
Elizabeth Kraus is co-founder of The Marketing Desks. Her superpower is making small businesses look big through low-cost, high-impact online and offline marketing strategies.
Entries by Elizabeth Kraus
We do WordPress web design and content management for our clients, so why would we want to offer a WordPress class online? There’s no pretty way to say this. COVID-19 knocked what was a growing and thriving economy – especially for entrepreneurs and small business owners – onto its butt. Down but not down for […]
The answers to these six questions can help you determine the best way for you to learn WordPress. If you want to fast-track the learning process, check out our 7-session course that enables you to build a fully functional website while learning WordPress at home. Why should I learn WordPress? How much time does it […]
These seven ideas can help you generate new leads to speed up sales when your industry or business experiences temporary slumps, slowdowns and stalls.
It’s time for your business to transform these essential marketing tools into digital form; if you don’t do it, rest assured that your competitors will.
Your marketing plan for the New year should scare you – at least a little bit. Here are five ways you can determine if the marketing plan you’ll use to pursue your business goals in the coming months is brave enough to get the job done. Five ways to know if your marketing strategy is […]
Use these twelve inspiring workplace quotes for business New Year Resolutions to motivate your team toward courageous pursuit of your organization’s mission and vision in the New Year.
STUDY: Inaccurate, inadequate and outdated B2B website content is a big problem for nearly 6 out of ten companies.
While many CEOs task Marketing with the responsibility of improving CX, they don’t always empower them to do so. Here are three ways to change that.
In today’s increasingly paperless and virtual business networking atmosphere, there’s a new form of business card ready to step up and take the lead.
Consumer and B2B buying behavior and buying process has changed dramatically — has your digital marketing strategy evolved as well?
Retailers and B2B sellers must be aware of invisible shoppers and engage them earlier in the buying cycle to influence their purchasing decisions.
The best deal doesn’t always mean the lowest price. A closer look at the study’s findings point to four marketing keys found in the best deals.
The most commonly-used real time marketing tactics can be scaled to benefit organizations of any size, from small business and solo-preneurs on up.
53% of business buyers postpone buying decisions because website copy isn’t persuasive; here are seven types of B2B website copy that can make a difference.
- What your clients don’t know can hurt you!November 22 - 1:43 PM
- We are offering a WordPress class online – here’s whyAugust 26 - 3:43 PM
- Learn WordPress – 6 Things You Need to KnowAugust 21 - 1:25 PM
- 7 Ways to Speed Up Sales During Temporary SlowdownsMarch 16 - 4:40 PM
- 13 Essential Marketing Tools Have Gone DigitalFebruary 18 - 5:02 PM