Consumer and B2B buying behavior and buying process has changed dramatically — has your digital marketing strategy evolved as well?
About Elizabeth Kraus
Elizabeth Kraus is co-founder of The Marketing Desks. Her superpower is making small businesses look big through low-cost, high-impact online and offline marketing strategies.
Entries by Elizabeth Kraus
Retailers and B2B sellers must be aware of invisible shoppers and engage them earlier in the buying cycle to influence their purchasing decisions.
The best deal doesn’t always mean the lowest price. A closer look at the study’s findings point to four marketing keys found in the best deals.
The most commonly-used real time marketing tactics can be scaled to benefit organizations of any size, from small business and solo-preneurs on up.
53% of business buyers postpone buying decisions because website copy isn’t persuasive; here are seven types of B2B website copy that can make a difference.
This Minion video on YouTube has at least four takeaways for successful business teams that are too good not to share.
Wherever human beings interact, emotions come in to play. An inherent part of what it means to be a human being, many of these emotions that belong in the workplace even make it a better place to be. It’s Not Business, It’s Personal – 10 Emotions that Belong in the Workplace – and Make it […]
Apart from word of mouth, a restaurant website is essential for customer attraction. These 6 types of web content can help you get to the top Google search.
Use real-time marketing tactics to get restaurant reviews from real people to help with client attraction, loyalty and revenues.
A new study offers insights for retailers as to why consumers click, follow and buy from retail brands online and in brick-and-mortar stores.
Here are the twelve most successful B2B lead generation tactics as ranked by B2B marketers.
If you have wondered whether to outsource marketing or hire, we’d like to make the case for outsourcing, even if it’s just to fill a gap or get your marketing department fully in place.
Increasing customer loyalty by just 5 percent can make your business 25 to 95 percent more profitable. Let’s take a closer look at the specific rewards they are looking for in a customer loyalty program. Cash back most popular customer loyalty reward It shouldn’t come as a surprise that cash back is the most popular […]
Authentic brand videos can prove the brand-worthiness claims you have been trying to tell with words, which is key for customer acquisition in general, and with Millennial customers in particular. Authentic Brand Videos Trump All Other Kinds of Content Visuals of all kinds outperform text, and even boost the effectiveness of text-based content, based on […]
Lax customer service and punitive policies could lead to heartbroken clients; these 10 customer experience fails could get your business dumped for good.
- Is it Time to Tweak Your Digital Marketing Strategy?May 14 - 1:47 PM
- Marketing Magic – 4 Ways to Engage Invisible ShoppersMay 10 - 2:03 PM
- Do Customers Want the Best Price – or the Best Deal?April 22 - 1:25 PM
- 6 Real Time Marketing Ideas Scaled for Small BusinessApril 10 - 4:16 PM
- Win Over Business Buyers by Fixing 7 Types of B2B Website ContentApril 1 - 7:02 PM