STUDY: Inaccurate, inadequate and outdated B2B website content is a big problem for nearly 6 out of ten companies.
About Elizabeth Kraus
Elizabeth Kraus is co-founder of The Marketing Desks. Her superpower is making small businesses look big through low-cost, high-impact online and offline marketing strategies.
Entries by Elizabeth Kraus
While many CEOs task Marketing with the responsibility of improving CX, they don’t always empower them to do so. Here are three ways to change that.
In today’s increasingly paperless and virtual business networking atmosphere, there’s a new form of business card ready to step up and take the lead.
Consumer and B2B buying behavior and buying process has changed dramatically — has your digital marketing strategy evolved as well?
Retailers and B2B sellers must be aware of invisible shoppers and engage them earlier in the buying cycle to influence their purchasing decisions.
The best deal doesn’t always mean the lowest price. A closer look at the study’s findings point to four marketing keys found in the best deals.
The most commonly-used real time marketing tactics can be scaled to benefit organizations of any size, from small business and solo-preneurs on up.
53% of business buyers postpone buying decisions because website copy isn’t persuasive; here are seven types of B2B website copy that can make a difference.
This Minion video on YouTube has at least four takeaways for successful business teams that are too good not to share.
Wherever human beings interact, emotions come in to play. An inherent part of what it means to be a human being, many of these emotions that belong in the workplace even make it a better place to be. It’s Not Business, It’s Personal – 10 Emotions that Belong in the Workplace – and Make it […]
Apart from word of mouth, a restaurant website is essential for customer attraction. These 6 types of web content can help you get to the top Google search.
Use real-time marketing tactics to get restaurant reviews from real people to help with client attraction, loyalty and revenues.
A new study offers insights for retailers as to why consumers click, follow and buy from retail brands online and in brick-and-mortar stores.
Here are the twelve most successful B2B lead generation tactics as ranked by B2B marketers.
If you have wondered whether to outsource marketing or hire, we’d like to make the case for outsourcing, even if it’s just to fill a gap or get your marketing department fully in place.
- 4 Reasons to Fix Your B2B Website Content StrategyNovember 4 - 11:07 AM
- Sorry, Marketing Doesn’t Own the Customer ExperienceOctober 21 - 2:01 PM
- Business Cards are Dead – Long Live Video Business Cards!October 14 - 4:16 PM
- Is it Time to Tweak Your Digital Marketing Strategy?May 14 - 1:47 PM
- Marketing Magic – 4 Ways to Engage Invisible ShoppersMay 10 - 2:03 PM