Entries by Elizabeth Kraus

The Most Important Customer Marketing Might Happen After the Sale

Customer marketing after the sale could help you grow more quickly, boost loyalty, and improve customer satisfaction with your brand. Are You Overlooking Revenues Customer Marketing Could Help You Find? Client acquisition is – understandably – assigned a significant portion of marketing resources expended in most organizations. However, growth doesn’t hinge on client acquisition alone. […]

Responding Positively to Negative Customer Feedback

Negative customer feedback can be positive for your business if you get just one thing right. How you respond can create positive outcomes from negative customer feedback. Negative Customer Feedback Can Be Positive for Your Business Customer reviews and ratings have the power to positively impact sales for nearly every type of business; but all […]

10 Pricing Strategies that Can Positively Impact Sales

Improve sales by exploring the psychology of how different pricing strategies affect buyers—so you don’t have to price them on sale! If your current pricing strategy isn’t helping you sell more, profitably, these ten pricing strategies might help. In a perfect world, pricing strategies (a) help increase sales (b) without compromising profitability and (c) without […]

Speaking of Obstructionists… 5 Types of Employees Holding Your Business Back

Business obstructionists appear in the same form as congressional ones. Here are five types of obstructionists your business needs to expose and overcome in order to grow. Business Obstructionists, Baboons and Organizational Growth Busters Did you know that a group of baboons is referred to as a “congress?” While this might bring a smile to […]

Top 10 Types of Corporate Emails that Engage, Nurture and Convert

Unless you’re using all of these types of corporate emails, you could be missing out on engagement with up to 99% of your audience. Increase Email Marketing Effectiveness with these 10 Types of Corporate Emails Assuming direct mail response rates hold true across mail delivery methods, only about 1 to 2 percent of your network […]

5 Ways Manufacturers Selling Directly to Consumers Must Come Out on Top

Distributors and manufacturers selling directly to consumers need to master these five marketing musts. Manufacturers Selling Directly to Consumers May be the Next New Thing in Ecommerce Technology and changing consumer behavior, including the rise in online shopping for nearly everything sold in the U.S. has blurred lines in many industries. Given that ecommerce capabilities […]

Homebuilder Confidence Highest Since 1999, Is Your Real Estate Marketing Plan Ready to Roll?

As a real estate professional, the reality that homebuilder confidence is at an 18-year high and may well continue to rise in alignment with a growing economy and building consumer confidence, it’s time for you to up your real estate marketing game. Homebuilder Confidence at an 18-Year High “Builder confidence increased five points to a level of […]

16 Quotes – How to Handle Disagreements and Differences of Opinion for Business Leaders

How business leaders handle disagreements and differences of opinion when it comes to controversial topics can leave them with a win – or an uphill battle. Why Business Leaders Have to Handle Disagreements and Differences of Opinion the Right Way Today’s business leaders should expect to have to take on controversial topics, weigh in and […]

7 Back to School Real Estate Marketing Ideas – Infographic

These back to school real estate marketing lessons can help ensure the end of the year is a good one for your agency. Summer’s over, but the real estate market could stay hot for months. Retailers aren’t the only ones who can successfully use back to school marketing ideas to generate business as the summer […]