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Win Over Business Buyers by Fixing 7 Types of B2B Website Content

Win Over Business Buyers by Fixing 7 Types of B2B Website Content

53% of business buyers postpone buying decisions because website copy isn’t persuasive; here are seven types of B2B website copy that can make a difference.
12 Successful B2B Lead Generation Tactics by Rank

12 Successful B2B Lead Generation Tactics by Rank

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Here are the twelve most successful B2B lead generation tactics as ranked by B2B marketers.
Trust Trumps Value in Top B2B Buyer Considerations + Infographic

Trust Trumps Value in Top B2B Buyer Considerations + Infographic

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Conventional marketing wisdom is to highlight the value of products…
Helping B2B Buyers Answer the Question - Is It Right for Me?

Helping B2B Buyers Answer the Question - Is It Right for Me?

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B2B buyers are people, too, and they often make buying decisions…
Are Your B2B Marketing Strategies Missing the Cash Cow?

Are Your B2B Marketing Strategies Missing the Cash Cow?

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Data from Marketo ranks several B2B marketing strategies for…
For Success in B2B Marketing Make Your Customer the Hero

For Success in B2B Marketing Make Your Customer the Hero

If you want B2B marketing success, growth and profitability,…
Are All Your B2B Digital Marketing Eggs in the Mobile Basket? + Infographic

Are All Your B2B Digital Marketing Eggs in the Mobile Basket? + Infographic

You might have been led to believe the age of the PC is over…
b2b buyers are people too

B2B Buyers Are People Too

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While B2B buyers are shopping for different products and services…