Posts

4 People Who Are Telling Your Brand Story (But Shouldn’t Be)
If you aren’t telling your brand story, you’re leaving it…

4 Steps to a Signature Brand Identity Through Color and Design
2 Comments
/
Brands with a memorable identity can sell clients on value,…

Branding Tips from the Cola Wars: Will Your Brand Pass a Taste Test?
Key takeaways from the cola wars you can use to build a small business brand that is strong enough to pass a brand 'taste test' when you go head to head with competitors.

Customer Service: Are You Serving Customers - or Guests?
The words you use have branding power. When it comes to your business, do you have customers – or guests? And which is better for your brand?

3 Ways to Keep Your Brand Alive Forever
The rigid brand standards and policies you adopted to keep your…

Use communication to define yourself, or risk being mis-defined by others
This week, I included an article in my newsletter titled 12 trends…

Little White Marketing Lie #8: You need a great logo to build a strong brand
An awesome logo is a thing of beauty and yes, it can be the trigger…