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16 Components that Make Up an Ideal Customer Experience

What Does an Ideal Customer Experience Look Like, Anyway?

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For years marketing experts have been harping on the importance…
9 POS Marketing Ideas for Increasing Average Spend

9 Ways to Generate Revenue with POS Marketing

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Effective POS marketing strategies (point-of-sale) could make…
4 Questions for Understanding Social Media

Understanding Social Media’s Untapped Potential in the Buying Journey - Infographic

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Social marketing is often thought of as only an indirect…
20 Brand Touchpoints that Can Seal the Deal - or Sabotage It

Slow Down! 8 Ways to Improve the Customer Journey and Boost Sales

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The sales process consists of capturing the buyer’s attention, persuading them to buy, and closing the sale. But too often, marketing and sales are focused on closing, without having captured the attention and trust of buyers, first.

Social Marketing ROI Could Be Hiding in the Customer Journey

Not sure whether your social marketing strategy is producing…
20 Brand Touchpoints that Can Seal the Deal - or Sabotage It

20 Brand Touchpoints that Can Seal the Deal - or Sabotage It

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These 20 brand touchpoints may well precede any interaction you…