Play to Win: #6 in my Top 10 Small Business Marketing Musts

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If you watch a lot of football (like I do), it’s not uncommon…

The Law of Reflection: #5 in my Top 10 Small Business Marketing Musts

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How many times have you wondered how to turn one time customers…

Define, or Be Defined: #4 in my Top 10 Salon and Spa Marketing Musts for 2012

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This week, I included an article in my newsletter titled 12 trends…

Use communication to define yourself, or risk being mis-defined by others

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This week, I included an article in my newsletter titled 12 trends…

#3 in my Top 10 Small Business Marketing Ideas: Stick Around

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So far in my Top 10 Small Business Marketing Ideas are: 1. …

Top 10 Small Business Marketing Ideas for Small Business Success

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No matter what your business specialty, at the end of each year…

Fill Your Customer Acquisition Car Up With Balloons

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So yesterday while driving home from nearby Enumclaw, Washington,…

Little Things that Cost a Business, Big Time

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I love football. I’ve been an avid fan since I was young, mostly…

The Little Things that Cost Your Business, Big Time

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I love football. I’ve been an avid fan since I was young, mostly…

Remember Pearl Harbor Day and a Generational Marketing Breakdown

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 Earlier this week, Pearl Harbor Day (December 7) was observed…

Still the Best Way to Sell Retail in the Salon and Spa

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How you present your merchandise verbally (whether referring…

Why and How to Build "Brand You"

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If you’re 'just an employee' (rather than a business owner)…

Why and How to Build 'Brand You' | Personal Branding Strategies

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If you’re 'just an employee' (rather than a business owner)…

2012 Marketing Guide for Stylists, Booth Renters, Estheticians and Independent Salon Owners

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You know how sometimes you have "a-ha!" moments? Recently, a…