It was kind of obvious that he was looking for an address, because he kept slowing up at the crossroads. After about a mile, he turned off on a side street and I found myself wanting to follow him.
I wanted to know where he was going with all of those balloons. I’m guessing he was headed to a holiday party, and I am positive that any party that was going to play host to that many red and green bouncy balloons, straining to be released from their earthly tether, was going to be a good one.
When it comes to your business, is there anything about you or your team members that makes people want to follow you in to your business? Attend your events? Book appointments? Is there anything about your website, Facebook page or email newsletter that promises a good time?
How can you become the man with a car full of balloons where your customer acquisition marketing tactics are concerned?
Elizabeth Kraus is the author of 365 Days of Marketing.