Why and How to Build "Brand You"

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If you’re 'just an employee' (rather than a business owner)…

Why and How to Build 'Brand You' | Personal Branding Strategies

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If you’re 'just an employee' (rather than a business owner)…

2012 Marketing Guide for Stylists, Booth Renters, Estheticians and Independent Salon Owners

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You know how sometimes you have "a-ha!" moments? Recently, a…

Make sure Marketing is more than your 'Gal Friday'

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Do you know what a ‘Gal Friday’ is? I know from personal…

Make sure Marketing is more than your 'Gal Friday' | Marketing ROI

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Do you know what a ‘Gal Friday’ is? I know from personal…

2012 Marketing Guide for Stylists, Booth Renters and other Beauty Industry Indies!

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Stylists, booth renters and independent salon owners -- I just…

Is your marketing plan marooned, without a compass? Here's your map!

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It often happens that I’m invited to meet up with a friend…

An open letter to Holiday Shoppers: Shop Local

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Before you set out on your holiday shopping adventure I wanted…

4 Ways to Sell More Gift Cards | Holiday Marketing Ideas

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Over the last couple of months I’ve been writing about “little…

Leadership: Don't punish everyone for one person's mistake

As a business owner, have you had a few bad leadership experiences…

You're Too Cool for Facebook

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I know people who think it’s some sort of badge of honor that…

Succeeding in the Deal-Centered Economy - Nov 14 Salon and Spa Marketing Savvy Newsletter

what you need to know before you 'daily deal' elizabeth…

November 14 is Loosen Up Lighten Up Day

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November 14 is National “Loosen Up, Lighten Up” Day. If…

What you should do before you daily deal

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Toward the end of his article, “The Real Repercussions of Discounting,”…