The one thing I’d suggest (to sell more retail in the salon and spa)

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The one thing I’d suggest (if you want to sell more retail…

Make Under - Not Over - Your Brand

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So often we make the mistake of thinking that our brand needs…

make under - not over - your brand

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So often we make the mistake of thinking that our brand needs…

Using Makeunder Makeovers to Build Business in the Salon and Spa

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“Makeover” is an interesting word. Commonly used as a noun,…

10 ways to find out what your customers (really) want

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August 4th is National Pampering Day. According to thefreedictionary.com:…

Back to School: Get your Smurf on this Summer

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Searches that led people to my blog this week demonstrate that…

Marketing Caution: Objects in mirror are closer than they appear

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Yesterday was a road-trip day, driving from Fond du Lac, Wisconsin…

Engage and entertain to build a bigger role for your business in the lives of your clients

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I’m currently vacationing with my husband and our kids visiting…

A simple way to build a fanatically-loyal following

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fa-nat-ic (n.) a person marked or motivated by an extreme enthusiasm,…

Is 'Accidental Marketing' the way you play the game?

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I’ve had many conversations with small business owners in order…

Join the Conversation: Making the Case for Facebook

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Several years ago, "transparency" was the buzz-word in terms…

Join the Conversation: Making the Case for Facebook

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Several years ago, "transparency" was the buzz-word in terms…

Announcing the release of 365 Days of Marketing by Elizabeth Kraus

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announcing the release of 365 days of marketing by elizabeth…

announcing the release of 365 days of marketing by elizabeth kraus

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announcing the release of 365 days of marketing by elizabeth…

When a picture really is worth a thousand words

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Yesterday I had the opportunity to chat with a local photographer…