Bring on the Drama! Why You Need Emotion in the Workplace

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Emotion in the workplace? Yes, please! How many times have you…

Get Engaged: No. 7 of 10 Best Small Business Marketing Ideas

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#7 in my 10 best small business marketing ideas is this: …

Play to Win: #6 in my Top 10 Small Business Marketing Musts

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If you watch a lot of football (like I do), it’s not uncommon…

The Law of Reflection: #5 in my Top 10 Small Business Marketing Musts

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How many times have you wondered how to turn one time customers…

Little Things that Cost a Business, Big Time

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I love football. I’ve been an avid fan since I was young, mostly…

What You Should Do Before You Daily Deal

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Toward the end of his article, “The Real Repercussions of Discounting,”…

Engaging customers requires your commitment, too.

The secret for small business (or any-sized business) success…

Little White Marketing Lie #7: "We Should Talk About Our Business"

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If you’ve been in business very long, it’s likely you’ve…

Trick or Treat - but Don't Scare - Your Customers

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Last week when Facebook made some pretty significant changes…

The little white marketing lie that's hurting your business

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Little white lies are falsities we tell people (and sometimes…

Basics: Build Your Electronic Marketing Toolbox

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Long gone are the days when your marketing could be confined…

Beer Me! Use 45 Day Rules to Strengthen Customer Relationships

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“Beer Day” is a US Naval term, so named because it’s the…