7 Factors that Influence Buying Decisions with US Buyers

7 Factors that Influence Buying Decisions with US Buyers

Before you lay out big bucks to land a celebrity endorser or…
Use Social Listening to Discover Consumers Unmet Wants and Needs

Use Social Listening to Discover Consumers Unmet Wants and Needs

Once upon a time marketers had to convene focus groups or pay…
b2b buyers are people too

B2B Buyers Are People Too

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While B2B buyers are shopping for different products and services…
5 Ways to Take Your Small Business from Startup to Success Story

5 Ways to Go from Startup to Success Story

Going from startup to small business success story isn’t likely…
5 Ways to Put Your Good B2B Reputation to Work

5 Ways to Put Your Good B2B Reputation to Work

A newly released study on what matters most to business buyers…
5 Ways to Prepare for Selling a Business - Right Time to Sell a Business

5 Ways to Prepare for Selling a Business

If you are thinking about selling a business this year, here…
8 Common Consumer Misconceptions Marketing Must Overcome

8 Common Consumer Misconceptions Your Marketing Must Overcome

Making it even more difficult to connect with marketing messages…
How Pricing Strategies Affect Men vs Women in 12 Product Categories

How Pricing Strategies Affect Men vs Women in 12 Product Categories

Price is rarely the only consideration for US Consumers when…
4 Ways to Grow Your Business During a Government Shutdown

4 Ways to Grow Your Business During a Government Shutdown

Countless businesses, contractors and subcontractors responsible…
4 ways to be more likeable on social media

Social Media: 4 Ways to Be More Like-Able on Social Networks

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41% of Social Media Users Find New Brands to “Like” on Social…
3 ways to keep your brand alive forever

3 Ways to Keep Your Brand Alive Forever

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The rigid brand standards and policies you adopted to keep your…
6 Ways Marketing with Special Offers Can Hurt Your Brand

6 Ways Marketing with Special Offers Can Hurt Your Brand

Discounting — extending special offers as a marketing tactic…
6 Ways Marketing with Special Offers Can Hurt Your Brand

Marketing Strategies: If You Want More Ideal Customers, Get Greedy

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Have you heard of the Pareto Principle?  Named after Italian…
6 Ways Marketing with Special Offers Can Hurt Your Brand

Is This Disorder Derailing Your Marketing ROI?

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There is a serious but all-too-common disorder that could be…
6 Ways Marketing with Special Offers Can Hurt Your Brand

The Secret to Getting More Customers in 2013

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The Secret to Getting More Customers (Or Anything Else You Want…