Little White Marketing Lie #4: Our Customers Love Us
Little white lies are falsities we tell people (and sometimes…
Big news -- and the brow wax that changed my life
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First for the big news: The 2012 Salon and Spa Marketing Calendar…
Coming Soon: The 2012 Salon and Spa Marketing Calendar
I'm asked for copies of the 2011 salon and spa marketing calendar…
Niche marketing ideas for salon and spa that should be music to your ears!
(Excerpt) September is Classical Music Month and National Piano…
Does talent outweigh the trouble that your trouble-makers bring?
I told my doctor that I broke my leg in two places. He told me…
10 Back-to-School Salon Marketing Ideas to Build Year-Round Business
10 back to school salon marketing ideas you can use to build…
Guess who's getting the presidential treatment today?
Do you remember when President Clinton made “headlines” (sorry,…
The one thing I’d suggest (to sell more retail in the salon and spa)
The one thing I’d suggest (if you want to sell more retail…
Make Under - Not Over - Your Brand
So often we make the mistake of thinking that our brand needs…
Using Makeunder Makeovers to Build Business in the Salon and Spa
“Makeover” is an interesting word. Commonly used as a noun,…
Back to School: Get your Smurf on this Summer
Searches that led people to my blog this week demonstrate that…
Engage and entertain to build a bigger role for your business in the lives of your clients
I’m currently vacationing with my husband and our kids visiting…
A simple way to build a fanatically-loyal following
fa-nat-ic (n.) a person marked or motivated by an extreme enthusiasm,…
Is 'Accidental Marketing' the way you play the game?
I’ve had many conversations with small business owners in order…
