Niche marketing ideas for salon and spa that should be music to your ears!

(Excerpt) September is Classical Music Month and National Piano Month
from Make Over Your Marketing by Elizabeth Kraus

If you think about it, your community as a whole is made up of many hundreds (if not thousands) of mini-communities comprised of people connected by family, friends, common interests, hobbies, entertainment, sports and by so many other circumstantial means. Here are nine ways to reach out to musicians and music teachers in your community to help build your business:

  • Partner with local music studios and piano teachers for cross marketing. Create special offers just for music teachers or create special offers which teachers or music stores can pass on to their students and patrons.
  • Work together to hold a joint demonstration event for your customers and other members of your community who might be interested in learning to play the piano or another instrument.
  • Feature live music in-salon at a special event or during special times throughout the month.
  • Hold a contest or drawing, taking nominations for the best area music teachers, and reward one of more of these with a gift card and pampering product reward. After the contest, use e-mail or direct mail to extend a special offer to all nominees and to those who nominated them.
  • Tell music students in your community about the benefits of massage for themselves or what a great gift it would make for their music teachers.
  • Add pre-recital and pre-performance hair color, styling, manicure and/or makeup services to your menu.
  • Add post-performance de-stressing massages, manicures, pedicures or other services to your menu.
  • Set aside space on your website to help promote local school, amateur or professional concerts, recitals and musicals. Help promote ticket sales. Purchase tickets to local events to give away on Facebook or as prizes in in-salon drawings. Post display sheets or posters promoting local events.
  • Create a gift basket with gift card and pampering products and a favorite music album or a musical movie and promote it to clients as a gift for music teachers, dance instructors and other music professionals.

This is just one of the dozens of topical ideas contained in the September chapter (which focuses specifically on making over your communications) of Make Over Your Marketing: 12 Months of Marketing for Salon and Spa, which is available on amazon.com in book and digital formats as are 365 Days of Marketing and the original 12 Months of Marketing for Salon and Spa.

Find more ideas and inspiration, subscribe to e-mails, read my blogs, connect with me on Facebook or visit 12monthsofmarketing.com. It’s going to be a great year!

Elizabeth Kraus

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