8 Ways you can use the roof over your head to build business

December 3rd’s national ‘Roof Over Your Head’ day got me to thinking once again about how often we think we need to go outside of our resources or come up with a genius new idea in order to stimulate sales and build business.   So often we have overlooked some of the simplest, most obvious ways to grow that are (literally) right over our heads.  Here are 8 ways to use the roof over your head to build business: 

• Does your business ‘share’ a roof with other businesses?  Partner together with the other businesses located in your business park, building, mall or immediate locale to hold a special holiday open house or holiday sale event. 
• Exchange and display the links of the businesses with which you share a roof on your website, your Facebook page, in your newsletters, etc. 
• Extend a special offer to all the employees who work in other businesses near yours (and their families). 
• Extend your own employee discount to the employees of local businesses for a limited time.
• Create a special offer for all the customers of the other businesses who share a roof with you and ask them to display your offer, hand out your bag stuffers, or include your offer in their mailings, newsletters, on their website, etc. 
• Extend a very special offer to your landlord or employees of the management company that owns your building, parking lot, business park, neighboring businesses, etc. 
• Partner with local roofing, construction, and home renovation businesses for cross marketing. 
• Partner with local home repair or renovation professionals to hold a special ‘how to’ class or workshop for your clients on a particular do-it-yourself project (or create a series of classes).