5 places organizational culture shows up

5 Places Organizational Culture Shows Up

With employee culture in the headlines, here are five ways you…
Ideas for Using Spring and Summer Trend Colors Without Changing Your Brand Identity

Bad Press and Personal Scandals: 4 Good Ways to Handle Bad Rumors

Innocent until proven guilty is good for the justice system,…
Ideas for Using Spring and Summer Trend Colors Without Changing Your Brand Identity

4 Steps to a Signature Brand Identity Through Color and Design

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Brands with a memorable identity can sell clients on value,…
Ideas for Using Spring and Summer Trend Colors Without Changing Your Brand Identity

First Impressions: 5 Ways to Start the Customer Journey Off Right

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Are you using your 7 seconds wisely? Here are some ideas that…
Ideas for Using Spring and Summer Trend Colors Without Changing Your Brand Identity

Marketing Strategies: A Good Cause = Competitive Advantage

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A recent survey reveals that just about every type of business would benefit - big time - when it comes to improving marketing ROI if they simply support a good cause.
Ideas for Using Spring and Summer Trend Colors Without Changing Your Brand Identity

Small Business Marketing Begins - and Ends - in the Bathroom

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What's your business' attraction factor? Resources spent investing in pursuit of genius products, services and marketing can all be wasted, if a business fails to ensure that they will actually be attractive to those new customers when they walk in the door.
Ideas for Using Spring and Summer Trend Colors Without Changing Your Brand Identity

Branding Tips from the Cola Wars: Will Your Brand Pass a Taste Test?

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Key takeaways from the cola wars you can use to build a small business brand that is strong enough to pass a brand 'taste test' when you go head to head with competitors.
Ideas for Using Spring and Summer Trend Colors Without Changing Your Brand Identity

Customer Service: Are You Serving Customers - or Guests?

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The words you use have branding power. When it comes to your business, do you have customers – or guests? And which is better for your brand?
Ideas for Using Spring and Summer Trend Colors Without Changing Your Brand Identity

The One Thing You Must Do to Succeed in Business - and 6 Ways to Do It!

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Have you ever heard the phrase, "the key to failure is trying to please everyone?" It's true in life, and it's true when it comes to business success, too. Six ways to find your niche - and fill it!
branding strategies

Reputation Management: 6 Ways to Look Good in an Industry with a Bad Reputation

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In the wake of the latest round of NFL player scandals, marketers are reminded that no matter how good a brand’s reputation is, it doesn’t take much to dismantle.
Personal Referrals Most Persuasive Driver of Brand Awareness

Personal Referrals Most Persuasive Driver of Brand Awareness

Personal referrals are the most persuasive driver of brand awareness,…
4 “R” words turn remodeling into marketing roi

Remodeling Your Business? 4 R's Turn Renovations into Remodeling ROI

Business remodeling out of necessity or desire, undertaking repairs,…
20 Brand Touchpoints that Can Seal the Deal - or Sabotage It

20 Brand Touchpoints that Can Seal the Deal - or Sabotage It

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These 20 brand touchpoints may well precede any interaction you…
Ideas for Using Spring and Summer Trend Colors Without Changing Your Brand Identity

Seeing Red - How Spring Color Trends Impact Branding and Marketing

When it comes to your brand identity and marketing, color matters. Find out just how much color can influence your buyers and what color trends they expect to see this spring.