It is more difficult to make your brand appealing to women than men. Six key brand characteristics could make your business more appealing to women.

6 Ways to Make Your Brand More Appealing to Women

Did you know? It is more difficult to make your brand appealing…
branding strategies to build a strong brand

Branding: 3 Ways to Keep Your Brand Alive Forever

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Think Brand Standards and Policies Will Keep Your Brand “Alive?”…

What’s So Special About You? Finding a Marketing USP

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Do You Know What Sets Your Business Apart from the Competition? Most…

Shopping Turn Ons: Getting Target Markets Into the Mood

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Maybe you should think of your marketing less in terms of ads…

Marketing Fails: 3 Types of Marketing Multiple Personality Disorders

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When portrayed in the movies and on TV, individuals with multiple…

Marketing Strategies: 10 Reasons the Competition is Beating You at Your Own Game

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When a competitor is running circles around you it’s not always…

Loose Bumpers, Branding and Business Momentum

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And as I popped my camera out to take a photo of this mini-van…

Create 2nd Half of the Year Resolutions to Finish Strong

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Do you like do-overs?  July 1st was Second Half of the Year…

The 2 Biggest Business Card Design Fails

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SUMMARY: Well-designed business cards can help set your business…

Branding ROI: 39 Ways to Put Your Brand to Work

Businesses have all kinds of operating costs.  Bookkeeping,…

The Psychology of Color in Branding and Marketing Design + Infographic

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Choosing colors in design is always a big part of the process…

Mission-Shmission: I Know What Really Matters to You | Core Values

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You spent hours swatching, matching and testing in order to…

Forget what your marketing consultant said, your business is awesome

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Forget what I said before, your business is awesome. There is…