An open letter to Holiday Shoppers: Shop Local

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Before you set out on your holiday shopping adventure I wanted…

4 Ways to Sell More Gift Cards | Holiday Marketing Ideas

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Over the last couple of months I’ve been writing about “little…

Leadership: Don't punish everyone for one person's mistake

As a business owner, have you had a few bad leadership experiences…

Engaging customers requires your commitment, too.

The secret for small business (or any-sized business) success…

6 Ways to Use Your Business Cards to Make Money

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We think of business cards as essential to doing business…

Everything is Marketing, so Don't Believe Little White Marketing Lie #6

Have you ever wondered how important marketing really is to…

Little White Marketing Lie #5: We're Just One Great Marketing Idea Away from Success

Little white lies are falsities we tell people (and sometimes…

Trick or Treat - but Don't Scare - Your Customers

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Last week when Facebook made some pretty significant changes…

The little white marketing lie that's hurting your business

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Little white lies are falsities we tell people (and sometimes…

Basics: Build Your Electronic Marketing Toolbox

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Long gone are the days when your marketing could be confined…

The One Competition You Can't Afford to Lose

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Sometimes we fear the competition, sometimes we hate them and…

Niche Marketing Ideas that Should Be Music to Your Ears!

September is Classical Music Month and National Piano Month 365…

Beer Me! Use 45 Day Rules to Strengthen Customer Relationships

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“Beer Day” is a US Naval term, so named because it’s the…