February Salon and Spa Promotions from the Heart

February is American Heart Month and a great opportunity for you to show customers that you care about more than their hair, makeup or massage.  Here are a few ways to create a bigger role for your business in the lives of your clients:

• Partner with a local physician’s practice (or another qualified health professional) to set up a blood pressure or heart health education seminar for your clients.
• Purchase a home-use blood pressure cuff and take client’s pressure before and after de-stressing services to demonstrate their value to the inside as well as the outside of the body; even before and after a scalp massage at the shampoo bowl. 
• Working with a health care professional or expert, create a list of heart-healthy tips, foods and activities and post them throughout the month on your web site, in your newsletters, on signage and bag stuffers. 
• Create a special offer to extend to patients of a local health care practice (general or family practice, dentist, orthodontist, cosmetic medical or dental, heart specialist, senior care center – the possibilities are endless!)
• Create a special offer to extend to the nurses, doctors and other employees of local hospitals, nursing homes, etc., (and to their family members).  Create a special code word or coupon for them to use to receive free add-ons or special pricing for retail purchased at appointments. 
• Contact your local blood bank and offer to host a blood drive for them either at your salon or spa, or by bringing staff and clients to them in a publicized effort.  Follow up with a reception for donors and reward them with cookies and juice, and treat them to mini services such as hand or scalp massages, mini manicures, pedicures, or to free products and samples.  Consider offering a bounce-back certificate entitling participants to free add-on highlights or half-price color, hair cut or other service. Collect contact information and send each a special offer in March, or plan to repeat your blood drive event every quarter.  Follow up after your event with a press release to report results and send it to local newspaper, TV news and radio stations.  Post results and pictures on your web site events page, in your newsletters and on Facebook. 
• Encourage clients to give blood at the local blood bank, and enter anyone who does into a drawing to be held at the end of the month. 
• Give gift cards, free product samples and/or a special bounce-back offer to the employees of your local blood bank. 
• If the blood bank is willing to partner with you for cross marketing, create a special offer for their patrons and leave a large stack of postcards in their waiting area.