Statistics are just so many numbers until you know why they matter. Take a closer look at the Infographic titled What Happens in an Internet Minute and see how its numbers define the task at hand for most marketers today.

What Happens in an Internet Minute and How It Defines the Marketing Landscape

60 seconds. When you think about a minute as being made up of just 60 seconds, it doesn’t sound like very much time at all. A quick read of the whatculture.com list of things that happen in sixty seconds of time might just change your mind:

• 250 babies are born
• Oprah makes $600 dollars
• 105 people die
• Lightning strikes the earth 6,000 times
• 21 thousand slices of pizza are consumed by Americans
• Your heart pumps 83 gallons of blood
• 8 million things are “liked” on Facebook
• Nike makes more than $35k
• The universe expands more than 2766 miles
• Humans kill more than 190 sharks

While some of the things that happen every 60 seconds are interesting, they may not be particularly relevant to your life or the way you do business. The same should not be true when it comes to the items detailed on the latest What Happens in an Internet Minute infographic by Excelacom.

 

What happens online every 60 seconds is very relevant to marketers; in fact, it dictates the marketing landscape right now.

Key Marketing Takeaways from What Happens in an Internet Minute

293k Facebook Status Updates Happened

Facebook activity continues to belie rumors of its death. While its population may be graying, it’s still far and away the #1 social network for users, user activity and daily logins; in fact, only Pinterest users log in as frequently as Facebook users.

30 People Became Victims of Identity Theft

Hackers just won’t stop hacking. Several big brands – and even government agencies – were left with egg on their faces and work to do this year after hackers successfully stole customer and employee information. Marketers may find that it becomes more difficult to get prospects and customers to give up their information online as buyer privacy concerns increase.

204 Million Emails Were Sent

Another ‘dead’ marketing channel that continues to reign supreme, email is regularly cited by marketers as most effective in communicating brand messages and producing sales, and comes in on top for return on investment, too.

694 People Used Uber to Get From Point A to Point B

Younger generations are not averse to sharing rides or other resources. As younger entrepreneurs enter the marketplace, new companies that offer sharable resources, subscriptions and other tools could expand their customer base more quickly as costs can be shared across the group.

47k Apps Were Downloaded

Mobile made its way from “nice to have” to “must-have” a while ago; surpassing PCs for the platform where more than 50% of emails are opened and threatening to do the same for online search. All digital marketing collateral must be mobile friendly and easy to share. What’s more, marketers need to be aware than many mobile searches happen in-app vs. via search browser, which will impact not only SEO but PPC and display advertising as well.

Amazon Processed $119,760 in Online Sales

While $120k in sales per minute might seem like a nice place to stop and rest, marketers should be following Amazon’s moves as they build out their own transportation and trucking fleets and add new segments for vendors, like recent additions of Amazon Merch and Amazon Handmade.

What’s more, Amazon has its own internal search engine and marketers may well see their search engine begin to drive serious traffic to their websites. (FYI, Amazon also owns Alexa.com, a tool where marketers can get insights into their own web site analytics as well as those of competitors.)

13.3k Hours-Worth of Music Served Up on Spotify

Few industries have been more disrupted by the internet of things as has the music industry. While it remains big business, the way consumers access and use it has changed drastically over the past decade – despite even the attempts of some to stop its evolution. Marketers need to understand that no industry, product or service is exempt from the impact of technology; those with the vision to not only adapt but make change will win.

120+ New Accounts Were Set Up On LinkedIn

LinkedIn is firmly established as a professional site for networking, learning, business-related social sharing and job hunting. Marketers can not only increase company sales by using the platform to grow brand awareness and engage with prospects, they can also improve the level of talent that is attracted by their brand by embodying the values their brands want to project.

123k+ Images Were Posted to Instagram

With consumers bombarded (every minute) with marketing messages, images and video have never been more important tools in the digital marketers arsenal.

547k+ Tweets Were Sent

The unique nature of Twitter makes it the ultimate real-time marketing tool for brand ambassadors – paid and unpaid. To be successful, marketers must master the art of engaging prospects and interacting with Twitter followers in a way that is as entertaining and engaging as it is educational.

1.04 Million Vine Loops Were Posted

Perhaps reminding us that we don’t have a minute – but mere seconds – to get the attention of members of our target markets online, 6 second vine videos and one-time-view Snapchat messages became effective brand engagement tools this year.

2.4 Million Searches Happened on Google

No brand can afford to skimp on SEO (search engine optimization). It is the way things get found, whether they are found in PPC or paid ad results or within organic listings. Although a majority of clicks still occur within organic results vs. paid listings on Google search result pages, it’s worth pointing out that to the searcher, it doesn’t matter; all that matters is that they get the information they were looking for as quickly as possible.

104.3k Skype Calls Were Placed

Skype and other mobile and virtual meeting tools can be an effective way for brands to conduct both warm and cold sales calls, resolve customer service issues, provide training and on-boarding for both customers and employees and an endless number of other reasons. Look for brands to find new ways to utilize these tools to interact personally with consumers and B2B buyers in the months to come.

What happens in an internet minute in your marketing world?

Taking a snapshot of your brand’s digital activities and calculating what occurs in a minute this year can provide you with a useful benchmark for your marketing measuring progress in the New Year.