Make Today a Splash a Friend Day

Make today a ‘Splash a Friend Day.’

Why?  Splashing is fun! Come on, admit it, you go out of your way to take on a particularly large puddle with your car, and your kids love it. Remember splashing in the swimming pool as kids? Remember lifeguards or parents taking all the fun out of it? Splashing is still fun; and when it’s done right, it’s fun for everyone.

On Splash a Friend Day, find a way to splash others with sunshine, kindness, joy, love and optimism. Treat clients to something that will make them smile, maybe by doing something fun, silly or unexpected at the cash register—have you ever noticed that the individuals at the doors at big box warehouse stores often punctuate your visit by drawing a big smiley face on your receipt? How can you hit your customers with a splash of something good?

A splash isn’t a soaking, it’s more of a sampling. Enough to know how cold the water is without getting too cold, or how hot it is without getting burned. Find ways to sample products or services to your customers that they have not tried before. Set up a station or point of sale display so that they can touch, smell, taste, hear or otherwise experience a new product. Create an mini version of a service to sample to customers as your version or create an ‘appetizer’ mini product or service add-on.

Provide samples of products from a business that you partner with for cross or cooperative marketing (and provide samples of something of yours for their customers) to create cross-referrals in an organic way. Accompany samples with time-sensitive bounce back or add-on offers to create a sense of urgency, motivate immediate action or stimulate repeat or future sales.

To “make a splash” is to get the attention of others or leave a lasting impression.

• Is your business leaving a positive, retention and sales-stimulating lasting impression on customers, or do they totally forget about you once they leave the building? 
•  Are you making a splash with clients that causes them to refer others to you or warn others off? 

Now is a great time to create a client referral rewards program for existing customers if your business thrives on word of mouth referrals. Working with your marketing partners, create a cross-business referral program to provide a bigger pool of potential referrals for all businesses.

Making a splash personally to improve your social or professional success is of interest to many. Partner with a “Toastmasters” group, a public speaking or other consulting professional and create a workshop for clients who want to improve their interpersonal skills and the impression that they leave on others.

Get involved in your local Chamber of Commerce, Rotary, Kiwanis or other community service organization and make a splash that will benefit your business as well as others.

Make a bigger splash within your community by joining or even founding a “buy local” cooperative of local businesses, providing education to the local community on the benefits of patronizing local businesses, and creating neighborhood events and incentives to help stimulate local sales. Exchange web site links with other local independent businesses or set up your own neighborhood “shop local” directory and blog or web site. Create your own location-based marketing offers to attract new clients or launch new products or services.

Elizabeth Kraus – 12 Months of Marketing
I hope you enjoyed this one; it’s a sneak peek at something coming in the next book –

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