It’s no secret that video marketing is becoming more and more prevalent these days. It’s hard to go a day on Facebook without seeing a video for a local business or large company. But, before you start your business’ Youtube channel, it’s important to understand why video marketing can be a valuable asset for your business. These 6 facts will help you understand why.
Video increases people’s understanding of your product or service by 74%.
How likely would you recommend a software update on your phone, if you yourself did not know how to use it? Probably not likely. Videos can help your consumers understand how your product or service works, and help them visualize how it could play a part in their lives. Once they understand, they will be more likely to spread the word, or video in this case, about your company.
Youtube is the #2 search engine in the world, which shows people don’t read.
To be successful with video marketing you’ll need to master Youtube. As a business, Youtube allows you to create a custom URL, add transcript to your video, make your content interactive, and so much more. People may not read, but a one minute video is worth 1.8 million words, so think about what you want to convey to your customers.
Real estate listings with videos receive 403% more inquiries than those without video.
This is a perfect example of how video can give you a huge leg up in your industry. While you may not get a 400% lift right after you post your first video, if you develop consistency with your message and marketing, you’ll eventually see increasing growth and interest in your products.
When marketers include videos in email, they see a 2x-3x increase in click through rates.
Email is the number one form of communication for business, so it’s important that you use this outlet to send your video to your clients. You don’t want your clients to read your newsletter and just move on, you want to lead them to your website where they can dig deeper into your business. We know you’re making some creative awesome videos, so make sure you’re putting yourself out there.
Demographics don’t matter.
The beauty of video marketing is that you don’t even have to think about what generation is going to be searching and viewing online video content. That’s not to say you don’t have to know who you’re targeting with your product, but when thinking about posting your video, post away, and no matter the age of the user, you will be found.
Good video marketing knows how to work the human brain.
- The fusiform facial area makes people pay attention to faces. When clients watch your video, they’ll be drawn to the faces you show and believe the message you’re saying.
- Movement grabs attention. This is why video is more effective than words and pictures. It’s human nature to have a person’s attention be stolen by something in motion.
- Emotions are contagious. Your clients will relate so much more to you and your product when you include emotion in your video. The fun part is you get to decide if thats happy, sad, anxious, etc.
- Voice conveys rich information. Think about how closely you listen to the TV when Morgan Freeman is speaking. The voice in your video can have the same attraction and make your content more meaningful.
Starting the process of incorporating video in your business can be overwhelming. Everything from making the video, to coming up with ideas, to producing and editing, there’s a lot involved. Using these tips, you can figure out what type of video marketing would work best in your company. If you have questions about video marketing or want a helping hand, visit us here so you can get into action.