2014 Beauty Industry Trends and Marketing Ideas

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What’s on the horizon for the beauty industry in 2014?   With…

Marketing Ideas for Starting Over in a New Salon

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Generating Word of Mouth Marketing When You're Starting Over…

Do You Have the NEW Salon Word of Mouth Marketing Machine?

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Understanding the power of your website and the internet when…

Free Salon Marketing Resources

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No time or money for salon or spa marketing?  You're not alone! For…

It’s 2012: Do You Know Where Your Ideal Client Types Are?

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Those of us who were kids (or adults) in the 1970s and 1980s…

Without Client Attraction, Your Salon Marketing Plan Doesn't Matter!

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When it came time to write this years salon marketing calendars I…

Attracting New Clients to the Salon and Spa - 3 Components of Client Attraction

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I’m studying up on attraction – specifically, the topic of…

What You Will Find In the 2013 Salon and Spa Marketing Calendar – Now Available on Amazon.com

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For 4 of the last 5 years I have published a marketing calendar…

Pass it on: Word of Mouth Salon Marketing Myths

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If you are a regular reader of my blog, salon marketing books…

How Spring Style Trends Can Build Salon Business

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According to marketingcharts.com, beauty and style websites received…

Booth Renters Dilemma: How to Succeed When Competition is Feet Away

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For Booth Renters in the Salon and Spa, "the competition" Might…

2015 and the Coming Salon Booth Renter Boom

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Last month’s eye opening study relative to the significant…

Booth Renter Marketing vs. Salon Marketing: One Size Does Not Fit All

One size does not fit all in terms of the marketing challenges…

Hair Today, News Tomorrow: 20 Ways to Grow Salon Business with a Blog

Businesses that blog even occasionally get more web traffic than…

Still the Best Way to Sell Retail in the Salon and Spa

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How you present your merchandise verbally (whether referring…