For 4 of the last 5 years I have published a marketing calendar for salons and spas. The 2012 salon and spa marketing calendar didn’t have a subtitle, but for 2013, I wanted to explore the topic that I believe is the single most compelling reason that beauty professionals would purchase a calendar / planner like this: to attract more clients.
And so came the idea for the 2013 Salon and Spa Marketing Calendar: The Art of Attraction.
Much of what we think of as “marketing” revolves around the goal of getting more clients in to the salon or spa, whether through means of word of mouth, referral rewards, advertising, and so on. So for 2013, I laid out topics and ideas for every month to help bring new clients in to the salon and spa, using a variety of marketing strategies and tactics.
2013 Salon and Spa Marketing Calendar Overview
- My take on attraction – is it an art or a science? Maybe a little of both.
- A schedule that you should be able to live with for marketing communications
- How to use the most currently-effective social media networks in an integrated way – which networks you need to be on and why
- And at the end of the calendar, as a bonus I’ve included a starter salon or spa marketing plan template – it will put you well on your way to having a “real” salon marketing plan or business plan (the type you’ll need if you want a loan for expansion or opening a business to show potential investors, the bank, etc.)
And then here’s a quick list of what’s on each month’s ideas page in the 2013 Salon and Spa Marketing Calendar: The Art of Attraction:
- January – How to create first impressions that attract clients and sales, plus Be On Purpose Month, Some Day We’ll Laugh About This Week and Cuddle Up Day
- February – How to educate people to attract clients, engagement and sales, plus National Weddings Month, Girls and Women in Sports Day and Valentine’s Day
- March – The skinny on using social media to get more clients, build engagement, book appointments and sell products, plus Employee Spirit Month, G.I. Day, Middle Name Pride Day and Learn About Butterflies Day
- April – How to (really) use the internet to get more clients in the door, plus, 20 talking points to help you engage on your website, email, blog and social media, Go For Broke Day, Income Tax Day and Customer Awareness Week
- May – How to create an employee culture to attract clients, get bookings (and re-bookings) and grow your business, plus, 8 different ‘appreciation days’ which are in May and how to use them, Older Americans Month (and how to create a “buyer persona” or “buyer profile” to build your marketing around), Lucky Penny Day and Towel Day
- June – Summer marketing ideas to keep attracting new clients even during what can be less consistent summer months, plus, Effective Communications Month, Go Barefoot Day, Leave the Office Early Day, Smile Power Day and Name Your Poison Day
- July – 2nd Half of the year goal setting to ramp up before the holiday season and a review of integrated marketing channels, plus, Tell the Truth day, Different Colored Eyes Day, Gruntled Workers Day and All or Nothing Day
- August – Putting your brand to work to get more clients, referrals, sales, club members, community goodwill, happy employees – you name it! Plus, Back to School, Girlfriends Day and Kiss and Make Up Day
- September – Using seasonal color and fashion trends to build business and engagement and set yourself up as the expert in style/fashion, plus, Courtesy Month, Be Late for Something Day, Positive Thinking Day and One Hit Wonders Day
- October – 45 day rules to help you keep your marketing plan on track, plus Frugal Fun Day, Kick Butt Day and National Food Bank Week
- November – Breaking through the holiday clutter to capture holiday retail gift and gift card sales plus, 4 ways to sell more gift cards, Veterans Day and Pursuit of Happiness Week
- December – What to do to close out the year strong and prepare for 2014, plus, Write a Business Plan Month, Holiday Marketing, Write a Friend Month, Santa’s List Day and Holiday Recipes Day
And new in the 2013 salon and spa marketing calendar format – I’ve not only included the schedule for when you should do email marketing and when you should add content to your website or blog, I’ve also provided a specific suggestion for what to write about to make it easier to get your online marketing done.
All in one calendar.
For the same dollars you might spend on a wall calendar with some pretty pictures to hang in the employee break room or your office, you can have a calendar which is packed with a 2013 marketing plan you can tap into to attract more clients, sell more retail products and gift cards, pursue your business goal of opening a salon or expanding your business, create the employee culture in your salon or spa that you always intended to have and build a bigger role for your business (and yourself as an independent beauty pro) in the lives of your clients.
You can buy the 2013 Salon and Spa Marketing Calendar on amazon.com or via publisher createspace.com. It’s also available via createspace.com for expanded distribution (for resale by bookstores, etc.) It’s going to be a great year!