Without Client Attraction, Your Salon Marketing Plan Doesn’t Matter!

When it came time to write this years salon marketing calendars I couldn’t think of anything that I thought would be more important than providing salon and spa professionals with ways to attract new clients to the salon or spa.

It’s so fundamental; you can’t do anything behind the chair without clients coming in the door. You can’t engage people without first attracting them. You can’t develop loyalty without attracting new clients and providing them with great experience after great experience in the salon or spa.

Nothing happens in business without client attraction.

Even so, most of what I read in salon and spa trade magazines about salon marketing or spa marketing are marketing ideas that you can use only after you have already attracted new clients – shelf talkers and displays, scripts for selling retail, back bar and behind the chair consultations, point of sale displays and so on.

But unless you are attracting clients to your salon or spa, all of those very sound marketing strategies are so much wasted energy and resources.

When it comes to salon marketing ideas, do you have a plan?

Do you have a marketing plan designed to effectively reach your ideal client types and members of your target markets?  Or does most of your 2013 salon marketing plan revolve around retail and service selling that can only occur after you’ve somehow figured out how to get more clients in to your salon or spa?

The Salon and Spa Marketing Calendar provides 12 months of client attraction marketing ideas – ideas that can help you

• Identify the types of people you want to attract to your salon or spa
• Identify and execute marketing communications and outreach that will actually reach those people

Attraction (noun)

A force, acting mutually between parties, tending to draw them together and to resisting their separation

Your salon marketing plan should be the “force” that acts between your salon or spa and your ideal client types – the people you most want to attract to your business and who represent the clients that will help you grow your business – that will draw you together and resist your separation.

It’s critical that your marketing plan for 2013 goes beyond “accidental” *word of mouth marketing when it comes to client attraction.

When it comes to salon marketing ideas for 2013 that will help you attract new clients to your salon or spa, your marketing plan must include both online and offline marketing strategies and tactics.  And these tactics must be employed in the online and offline places where members of your target markets live, work and play.  And to know where these places are, you need to know “who” the new clients are that you want to attract to your salon or spa.

(*the blind hope that your clients are talking about you to other people)

Next Up:  Step One in Salon Client Attraction – Do You Know Who Your Ideal Client Types Are?