Does marketing own the customer experience?

Sorry, Marketing Doesn’t Own the Customer Experience

While many CEOs task Marketing with the responsibility of improving CX, they don’t always empower them to do so. Here are three ways to change that.
How consumers rate 8 popular customer loyalty rewards - Marketing Desks

Which loyalty rewards actually bring customers back?

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Increasing customer loyalty by just 5 percent can make your business…
10 Customer Experience Fails Could Get Your Business Dumped by Valentines Day

10 Customer Experience Fails Could Get Your Business Dumped for Good

Lax customer service and punitive policies could lead to heartbroken clients; these 10 customer experience fails could get your business dumped for good.
5 Ways to Ensure All Employees Understand the Brand Experience Customers Expect - Infographic

5 Ways to Ensure All Employees Understand the Brand Experience Customers Expect - Infographic

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6 in 10 companies struggle to infuse brand identity into culture so all employees understand their ability to impact the brand experience customers expect.
The Most Important Customer Marketing Might Happen After the Sale

The Most Important Customer Marketing Might Happen After the Sale

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Customer marketing after the sale could help you grow more quickly,…
Responding Positively to Negative Customer Feedback

Responding Positively to Negative Customer Feedback

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Negative customer feedback can be positive for your business…
9 keys to brand happiness and satisfied customers

9 Keys to Brand Happiness and More Satisfied Customers

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If you need a recipe for making satisfied customers, here it…
6 Steps to a Better Customer Experience

Beg Borrow or Steal Your Way to a Better Customer Experience

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A better customer experience could help you attract and keep…
10 Things True in Companies Treating Employees Like Their Best Customers

Could Treating Employees Like Your Best Customers Set Your Marketing on Fire?

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Treating employees like your best customers might be just what…
16 Components that Make Up an Ideal Customer Experience

What Does an Ideal Customer Experience Look Like, Anyway?

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For years marketing experts have been harping on the importance…
10 quotes that will sell you on a customer-centric culture

10 Quotes Will Sell You on Building a Customer-Centric Culture

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4 Ways Store Layout Can Influence Shopper Behavior and Impact Sales

4 Ways Store Layout Can Influence Shopper Behavior

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Take advantage of basic psychology in designing a store layout…
9 POS Marketing Ideas for Increasing Average Spend

9 Ways to Generate Revenue with POS Marketing

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Effective POS marketing strategies (point-of-sale) could make…
4 ways to reduce ecommerce shopping cart abandonment

4 Ways to Reduce E-Commerce Shopping Cart Abandonment

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E-commerce company success depends on conversions and cart abandonment…
Holiday Shopping Simplified by 8 E-Commerce Apps

8 Apps That Simplify the E-commerce Experience for Holiday Shopping

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As holiday shopping is just around the corner, here are eight…