10 ways hiring recruiters turn off top candidates

10 Ways Hiring Recruiters Turn Off Top Candidates

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Attracting top candidates can improve every aspect of your business,…
Consumers Want E-commerce Holiday Shopping to Feel More Like an In-Store Buying Experience

Infographic – Fixing the E-commerce Holiday Shopping Experience

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Consumers weigh in on what they want in an e-commerce holiday…
10 ways to use color in the workplace - infographic

10 Ways to Use Color in the Workplace Infographic

Color in branding is just the beginning. Strategic use of color…
How small business can own customer experience

5 Ways the Small Business CMO Can Own Customer Experience Too

New research from Forrester shows that if it doesn’t already,…
10 Things People Hate About Your Digital Marketing Strategy

10 Things People Hate About Your Digital Marketing Strategy

New data about the type of ads consumers dislike should guide…
Commodities vs Brands – Marketing Pros and Cons

Commodities vs Brands – Marketing Pros and Cons

The Dollar Shave Club proved that even the most mundane of commodities…
3 Things Customers Hate More than the Real Problem

3 Things Customers Hate More than the Real Problem

When a customer interaction goes wrong, it’s an opportunity…

Why People Don’t Buy - 20 Biases that Affect Buying Decisions + Infographic

Plato said, “Human behavior flows from three main sources:…
Attitude is Everything When Marketing to Women

Holiday Shopper Loyalty is Up for Grabs

All Things Being Equal, Holiday Shopping Trends Show Loyalty…
Attitude is Everything When Marketing to Women

4 Steps to a Signature Brand Identity Through Color and Design

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Brands with a memorable identity can sell clients on value,…
Attitude is Everything When Marketing to Women

Attitude is Everything When Marketing to Women

Many ad campaigns launched with the hope of successfully marketing…
Attitude is Everything When Marketing to Women

Small Business Marketing Begins - and Ends - in the Bathroom

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What's your business' attraction factor? Resources spent investing in pursuit of genius products, services and marketing can all be wasted, if a business fails to ensure that they will actually be attractive to those new customers when they walk in the door.
Attitude is Everything When Marketing to Women

9 Ways to Make Sure You (Always) Live Up to Customer Expectations

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If you fail to manage customer expectations, you may find that while you believe your business performed well, your clients don’t agree. Find out how to create a scenario where your business can always exceed customer expectations.
Attitude is Everything When Marketing to Women

Slow Down! 8 Ways to Improve the Customer Journey and Boost Sales

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The sales process consists of capturing the buyer’s attention, persuading them to buy, and closing the sale. But too often, marketing and sales are focused on closing, without having captured the attention and trust of buyers, first.
Attitude is Everything When Marketing to Women

Customer Service: Are You Serving Customers - or Guests?

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The words you use have branding power. When it comes to your business, do you have customers – or guests? And which is better for your brand?