Are You Using a Paper Cutter Marketing Approach?

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Ah, the paper cutter—that oh-so-useful tool with its machete-like…

The View from Under the Bus

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Good morning, I’ve been elected to speak to you on behalf…

Get Engaged: No. 7 of 10 Best Small Business Marketing Ideas

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#7 in my 10 best small business marketing ideas is this: …

Play to Win: #6 in my Top 10 Small Business Marketing Musts

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If you watch a lot of football (like I do), it’s not uncommon…

The Law of Reflection: #5 in my Top 10 Small Business Marketing Musts

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How many times have you wondered how to turn one time customers…

Little Things that Cost a Business, Big Time

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I love football. I’ve been an avid fan since I was young, mostly…

What You Should Do Before You Daily Deal

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Toward the end of his article, “The Real Repercussions of Discounting,”…

Engaging customers requires your commitment, too.

The secret for small business (or any-sized business) success…

Everything is Marketing, so Don't Believe Little White Marketing Lie #6

Have you ever wondered how important marketing really is to…

Trick or Treat - but Don't Scare - Your Customers

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Last week when Facebook made some pretty significant changes…

The little white marketing lie that's hurting your business

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Little white lies are falsities we tell people (and sometimes…

Beer Me! Use 45 Day Rules to Strengthen Customer Relationships

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“Beer Day” is a US Naval term, so named because it’s the…