Customer Referrals, Reviews and Other Benefits of Reciprocity

The One Thing You Must Do to Succeed in Business - and 6 Ways to Do It!

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Have you ever heard the phrase, "the key to failure is trying to please everyone?" It's true in life, and it's true when it comes to business success, too. Six ways to find your niche - and fill it!
For Success in B2B Marketing Make Your Customer the Hero

For Success in B2B Marketing Make Your Customer the Hero

If you want B2B marketing success, growth and profitability,…
Top 10 B2B Buyer Turnoffs, Challenges and Considerations

Top 10 B2B Buyer Turnoffs, Challenges and Considerations

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Buyers and sellers don’t always see things the same way. B2B…
20 Brand Touchpoints that Can Seal the Deal - or Sabotage It

20 Brand Touchpoints that Can Seal the Deal - or Sabotage It

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These 20 brand touchpoints may well precede any interaction you…
6 Ways to Increase Gratuities in Tip-Dependent Jobs

6 Ways to Increase Gratuities in Tip-Dependent Jobs

Restaurants and bars may be the first that come to mind when…
5 ways to stop ignoring your customers during the customer experience.

Bad Things Happen When You Ignore Your Customers - 5 Customer Experience No-No's

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If customers feel ignored, insignificant, uninformed, left out…
Customer Referrals, Reviews and Other Benefits of Reciprocity

Referrals, Reviews and Other Benefits of Reciprocity in Business

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Social psychology experts assert that one way to get what you…
Customer Referrals, Reviews and Other Benefits of Reciprocity

Are You Selling Salon Services or Outcomes?

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Do salons sell hair cuts or hair styles?  We’re always talking…
Customer Referrals, Reviews and Other Benefits of Reciprocity

What’s So Special About You? Finding a Marketing USP

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Do You Know What Sets Your Business Apart from the Competition? Most…
Customer Referrals, Reviews and Other Benefits of Reciprocity

Employee Engagement: Are YOU Bringing Value to the Hour?

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Today on Facebook I came across this Jim Rohn quote originally…
Customer Referrals, Reviews and Other Benefits of Reciprocity

If You Get a Chance, Don't Be Yourself, Be Batman

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Authenticity, the marketing buzzword from the last decade and…
Customer Referrals, Reviews and Other Benefits of Reciprocity

When Stalking Customers is a Good Thing | Customer Acquisition Strategies

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January is National Stalking Awareness Month. I thought it would…