
5 Ways to Know Your Marketing Plan is Brave Enough
Your marketing plan for the New year should scare you – at…

How to Use Business New Year Resolutions to Reach and Engage Customers
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It’s not just about setting and achieving specific goals; you…

Salon Owners: 3 Ways to Communicate With Millennial Clients
As a salon owner, whipping up fabulous hair styles and colors…


The Secret to Success with Business New Year Resolutions
Making business New Year Resolutions is a pointless exercise…

14 Ideas for a Valentines Day Marketing Plan
Ideas for a Valentines Day Marketing Plan 14-Day Countdown
The…

Marketing Strategies: A Good Cause = Competitive Advantage
A recent survey reveals that just about every type of business would benefit - big time - when it comes to improving marketing ROI if they simply support a good cause.

Marketing Plan: How to Write a Compelling Vision Statement
Vision statements run the gamut from boringly generic to inattainably specific – and everything in between. Get it wrong and run the risk of being pointless - and producing passionless patrons. But get it right and you can inspire your employees and engage customers as never before.

Boost Profits, Beat Customer Expectations by Offering the Unexpected
Are you looking for new marketing strategies that will help you attract new customers or increase the average sales ticket?

Slow Down! 8 Ways to Improve the Customer Journey and Boost Sales
The sales process consists of capturing the buyer’s attention, persuading them to buy, and closing the sale. But too often, marketing and sales are focused on closing, without having captured the attention and trust of buyers, first.

5 Resources to Inspire Your Valentines Day Marketing Campaigns
The Valentine’s Day marketing campaigns you run in the weeks ahead could boost revenues if you do what it takes to get the attention of your target audiences, woo them and win their business.

Customer Service: Are You Serving Customers - or Guests?
The words you use have branding power. When it comes to your business, do you have customers – or guests? And which is better for your brand?

Reputation Management: 6 Ways to Look Good in an Industry with a Bad Reputation
In the wake of the latest round of NFL player scandals, marketers are reminded that no matter how good a brand’s reputation is, it doesn’t take much to dismantle.

Is This Disorder Derailing Your Marketing ROI?
There is a serious but all-too-common disorder that could be…

The Secret to Getting More Customers in 2013
The Secret to Getting More Customers (Or Anything Else You Want…