December 30: Make up your mind day

A new year is coming!   Now is the time to ‘Make Up Your Mind’ to boost business and sales in the new year, and here are 8 places to start:  

• Make up your mind as a business owner to analyze each and every aspect of your business from a purely client perspective, client experience point of view.  
• Obtain resources and create networking and support for your own renewal and re-energizing, both personally and in your business.  
• Create a plan to help support staff development in technical and in personal areas.  
• Map out your plan for 2011 marketing, promotional, charitable and other initiatives.  
• Create a list of businesses to partner with for marketing and events and a list of organizations that you want to work with to extend special employee or patron offers in 2011.  
• Partner with fitness, nutrition, weight loss, motivational, counseling, coaching, organization and other professionals for cross marketing in order to connect your clients with more resources in their community to get their own new year off to a renewing start.  
• Create and host in-salon support groups for clients to help them work together to meet their own New Year’s resolutions and goals.  
• Create an online bulletin board or an actual one in the salon or spa where clients can report progress toward their goals on an on-going basis.