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Promoting Salon Color Services for 14 Life Events when Clients Need Color

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Promoting Salon Color Services for 14 Life Events when Clients Need Color

Since your clients can purchase hair color and even highlighting kits at the drug store or grocery store, as well as makeup, sometimes it can feel like a losing battle when it comes to increasing color revenues in the salon. But even if an individual’s own creative tendencies or economics nudge them toward experimenting with their own color and makeup, it’s still not a substitute for the expertise in application and superiority of products that you offer in the salon or spa.

Promoting Salon Color Services with Commitment

But telling clients this – that they can’t do their own color as well as you do – while it may be true, is not always a compelling reason, especially when the cost of in-salon services seem so much higher. As a stylist or esthetician, you need to be able to communicate more than this to the client in order to be persuasive. Promoting salon color services by conveying specific information about the hair color and care products used in the salon and displaying images which are demonstrative of specialty application techniques can help, but you might also need to be more creative and think of the color conversation with your client as one that is occurring over time.
When clients get salon hair color, it’s rarely a one-and-done proposition. You’re really asking them to commit a significant amount of money toward hair color services when you look at their costs over time – a year, five years, a decade, more. It’s not just about a one time $150 spend, it’s representative of thousands of dollars of revenues for you, and thousands of dollars of commitment from them. It’s worth taking the time to cultivate conversations with them on an on-going basis, rather than trying pushing one time or taking one “no” for a final answer.

Promoting Salon Color Services Over Time

Thinking creatively about this long-term conversation could mean inviting clients to classes where you demo new colors and complicated application techniques. It could mean talking about advances in hair color products or telling them about a new color line you brought into the salon just as casually as you might talk about the weather. It might mean you need to develop specialty color services for clients of different ages, and for both genders, with different color services for different life events. It might mean talking candidly with clients about graying you see in their hair and planting the idea by telling them when – specifically – in the future they will probably want to start taking you up on salon hair color services.

Once you have persuaded them to accept hair color or makeup services, be sure that the experience you create for them is extraordinary – so much so both during the appointment and afterward in terms of the results you provide that they understand why the value of your services outweighs the costs.

Promoting Salon Color Services: 14 Life Events When Clients Need Salon Hair Color

Even a short list like the one below should demonstrate to you that you can begin to cultivate a following among clients for hair coloring and makeup services from a very young age! These services can’t be covered by one or two menu items anymore, and you can expand your menu and repertoire of services to include:

  • Gray coverage color services complete with skin care and makeup palettes
  • Going gray naturally color services complete with skin care and makeup palettes
  • Makeover color services complete with skin care and makeup palettes
  • Seasonal color highlights and all-over palettes
  • Women’s job interview color services complete with skin care and makeup palettes
  • Men’s job interview color services complete with grooming products and services (for men)
  • 1st or new job makeover services for high school or college students, new graduates or anyone stepping out into a new position
  • Holiday party makeovers with hair color and makeup, and Holiday Party prep how-to classes and makeup/styling product prepackaged kits
  • Homecoming, prom or graduation highlighting
  • Dance or music recital, competition and other student special event highlights, makeup and skin care palettes
  • Slumber party hair and makeup services (you might need to be willing to take these services ‘on the road,’ creating a traveling kit of supplies for out-of-salon services)
  • Halloween, costume party/ball or similar special event radical color or highlighting services
  • Specialty color for people who want to support a favorite sports team
  • Non-traditional hair color services for people who want to express their individuality through hair color

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