The best real estate marketing calendar for 2015

The 2015 real estate marketing calendar is the first of its kind, so it’s only fair to give you a chance to see what’s inside before you decide to buy.

Get a sneak peak at the 2015 Marketing Calendar for Real Estate Pros – Download the introduction and January real estate marketing calendar pages for free for a limited time.

I had only worked in the real estate industry for a few weeks before I realized that the key to my success as marketing manager for a local new home builder, on an extremely tight budget, was to leverage what I knew about search engine marketing to attract local buyers and get them out to our new home sites. In a short period of time, I had carved out digital real estate for my employer that was bringing the right buyers out to our new home communities and spot lots at the right time. I had web traffic. I had qualified leads. As a result, we had new home sales and my site agents had commissions coming in.

A decade ago, real estate marketers needing to sell new homes or existing homes could rely on street signage and referrals to guide buyers and sellers to the doorstep. Fast forward ten years and the real estate professional finds themselves in a world where buyers start their buying journeys online, and often do much of their research online, so that by the time they visit a property that’s on the market, they are looking for confirmation, not persuasion, before signing on the bottom line.

The 2015 Real Estate Marketing Calendar, written specifically for real estate pros, reflects today’s marketplace, today’s home buyers and home sellers, and today’s home buying journey.

In the calendar you will find the down and dirty marketing guidelines to what type of web content you need to use to get found by your ideal buyer types and target markets. And you will have a system that you can follow each day to make it happen.

I know these tactics work, because I work them myself.

These are the same tactics that I have used to increase web traffic by as much as 250% in year over year traffic, not just once, but three times over the past 3 years. They are the same tactics that I used as marketing and sales manager for a new home builder to get the attention of qualified leads, convince them to come and tour our homes, and finalize their decision to buy from us. What’s more, they are the same tactics that search engine gurus recommend and align with best practices in content marketing.

What’s different about the 2015 Marketing Calendar for Real Estate Pros as compared to other marketing advice is that this is not just another marketing book. It’s a marketing guide, with a built-in real estate marketing calendar laid out for you, including specific ideas on what type of content you need to add to your website or blog in order to get home buyers and sellers to find you, instead of competitors, when they are ready to make their next move.

The real estate marketing calendar can be used by different types of real estate pros with equal success, from realtors to new home builder’s site and listing agents, to home loan mortgage agents and local agency branches or even by title companies and title agents. The 2015 marketing calendar for real estate pros is also an ideal tool for the local new home builder marketing pro to use to get web traffic including the types of buyers who are looking for the specific types of new homes and home features or options that their builder specializes in.

It’s not an intellectual, philosophical marketing tome, it’s a working calendar that will give you enough instruction in best practices for real estate marketing to put a plan into motion, quickly, and begin seeing results in a short period of time.

You can buy a print version of the 2015 marketing calendar for real estate professionals or a digital version of the calendar on amazon.com. The digital calendar is priced at $6.99, list price on the print version is $24.95; however, Amazon frequently extends it’s own discounts on print books so you may find that the price is lower. The contents of both print and digital versions are identical; however, the layout of the print version on an actual calendar format might make it easier and more engaging to follow as well as track and measure results – but it’s up to you!

That’s it! I hope you enjoy the download and look forward to hearing about your success as you carve out your own “digital” real estate and start attracting the home buyers and home sellers you are looking for – so you can grow and achieve more success in 2015.

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Elizabeth Kraus is the marketing manager for business cash advance and receivables factoring company DB Squared Inc. She has been writing marketing calendars for small businesses since 2009. Copies of her 2015 marketing calendars as well as for previous years can be purchased on amazon.com.