It’s the end of the year and you’re thinking about your new year’s resolutions. Being more active, joining a club or two, and spending quality time with loved ones may be on your personal resolution list, but now it’s time to think about what you want to achieve in your business next year. Your overall goal is to increase sales and awareness, but how are you going to do this? Simply put, you need to improve your digital presence and you will start to see the results you wish. Here are the top 4 small business new year’s resolutions that will bring success this next year.
Improve your email marketing strategy
The beginning of the year is a great time to evaluate how your email marketing is working (or not working) and how can you improve it this next year. How often are you sending out emails promoting your business? Are your emails mobile friendly? Do your emails include media? Email content with relevant images gets 94% more views than content without relevant images. Make sure you are strategizing how often you send emails. No one wants to read a business’ email every single day, but it’s important that you stay relevant and send a few times a month so your followers know how your business is evolving.
Take time to plan out your social media strategy
The average user spends almost 6 hours on social media per day and 51 percent of that total is spent on mobile devices. Needless to say, if you are not taking time to improve your social media you are missing out compared to your competitors who are! Whether you post every day or post once a week, it’s important that you have fresh, evergreen posts that will attract the attention of your social following. Once you establish a social media calendar, you will grow your following which will grow your click through rates, and ultimately grow purchases form your company.
Start/maintain your blog
If you don’t already have a blog on your website, it’s time to start now. Blogging if the easiest way to publish fresh content on your website. Plus, blogging allows you to establish SEO keywords which Google will reward you for by ranking your website higher on a google search. Most business owners don’t have time to blog every day of the week, but create a schedule with topics in advance so you can stay on track and watch your digital following increase. A few times a week is a healthy post frequency.
Improve customer service/ask for surveys
With Yelp and Google reviews more prevalent than ever, it’s important that you have reviews online. 90 percent of customers will look at reviews before purchasing from a business. In addition, customers are willing to spend 31 percent more at a business with excellent reviews. If your business has negative reviews, respond to the reviews quickly, take it offline, and provide them with a solution. Many customers will actually go back and edit a review once it’s been resolved. Also, make it a habit to ask for reviews. The more reviews you receive the more you are able to neutralize a detractor once and a while. Reviews are also a great tool to improve your business based on customer comments. Add the best reviews to your testimonials so all your website traffic can see how great you are!
These 4 new year’s resolutions will help your small business gain traction and succeed early in the coming year. Maintaining a strong digital presence by improving email marketing, planning a social media strategy, starting a blog, and asking for surveys will help your business attract the customers you need to help your business grow. Contact us at the Marketing Desks to help you move fast on your digital marketing!