The Last Valentine’s Day Marketing for Salon and Spa Post in 2011

It will take more than love to make February a business success, but Valentine’s Day is an important – and can be a very profitable – holiday for your business.

Order special Valentine-styled gift certificates and add impulse buy items like pink and red lipsticks and nail lacquers, nail tips, nail files, candies and chocolates to your retail so that you can capture those ‘lovin’ feelings’ from your clients!  There are even chocolatiers who have the ability to customize boxes and the chocolates themselves, branding them to your salon or spa.   Branded gifts make a much more lasting and memorable impact than generic ones do; do you want Godiva to get the credit, or you?

In February, show clients and staff where your heart is by sponsoring a blood drive or inviting a health care provider to give blood pressure checks in-salon for clients and staff.  Or gather a group of volunteers to participate in an event at your local blood bank followed by a recovery mixer; to create a larger-scale event and reach more prospective clients, cross market this event with a restaurant, bar or wine shop.

There are pages more Valentine events and ‘Cheapskate Date’ ideas in 12 Months of Marketing for Salon and Spa.  My last few posts have been all about Valentine’s Day and how to build business in February with or without a Valentine.  With February just days away, look for marketing ideas to focus on March, April and Spring in the coming weeks.  

It’s going to be a great year! 

Elizabeth